The Sun newspaper, The Big Breakfast and Thomas Cook have teamed up for a scratchcard promotion. The Sun will be giving away £150,000 worth of breaks as the prizes in the scratchcard game which will begin next week. The promotion will last for a month and participants will need to watch the Big Breakfast every… Continue reading Big Breakfast Sun Promotion
The 16th annual ISBA sponsorship conference took place yesterday in London. The brief this year was to analyse the pound for pound value of sponsorship and speakers included representatives from Burger King, Cornhill Insurance, Association of Advertisers in Ireland, Canon and Lucozade Sport.The Head of Marketing for Burger King, Samantha Smith, kicked off the conference… Continue reading Sponsorship – It Works!
The Oldie magazine which was relaunched last year has claimed an eight fold increase in ad revenue and a print run which has almost doubled from last years 25,000 to a print run now of 44,000 and a vast increase in subs.Contact Tony West: 0171 734 2225.
CLT UK Radio, which owns Atlantic 252 and Country 1035AM, has taken a 20% share in Kingston FM, the company formed to apply for the new IR licence in Kingston-Upon-Thames The licence is due to be advertised by the Radio Authority early next year. CLT currently operates 25 television and radio stations in 9 different… Continue reading CLT Invests In Kingston FM
LPR Hessen has announced that it is to distribute Nickelodeon, VH-1, Super RTL, TM3 as part of its service. This will give the stations coverage of an extra 1 million households in the Hessen region of Germany.The BBC World Service and Viva 2 may also be distributed through LPR Hessen, although this has yet to… Continue reading Nickelodeon & VH-1 Extend Coverage In Germany
The second person to speak at the sponsorship conference was Geoff Mayhew, Publicity Manager of Cornhill Insurance. In 1977 Cornhill conducted a survey that asked members of the public to name all the insurance companies they could think of. Unfortunately for Cornhill they didn’t come out of it very well. Less than 2% of the… Continue reading Monitoring Your Sponsorship Activities – Damned Lies, And
Statistics
Future Publishing are adding yet another new title to their stable of gaming publications with the launch of a role-play magazine.Arcane, a glossy monthly, is set to launch on 9 November with a cover price of £3.00 and an initial print run of 40,000. Its coverage will include all aspects of fantasy gaming including table-top… Continue reading New Gaming Magazine For Future
Classic FM – The Magazine has just released its second ABC audit in six months and has recorded a dramatic decrease on its previous figure.The latest ABC figure for the period of May-July 95 is 20,011 which is an actual loss of 15,100 copies on the previous figure for the first three months of the… Continue reading Poor Performance For Classic FM Magazine
….. Anne Bicknell has left WCRS as deputy media director and is to join an agency in New Zealand. Mark Palmer is to joins WCRS as the agency’s first communication strategy director, he is currently communications director at Bates Dorland.….. Chiat Day has appointed Andrew Hill as media director. Hill is currently at SP Lintas… Continue reading Appointments
More O’Ferrall has announced pre-tax profits of £4.7 million for the 6-months to June 1995. This is an increase of 66% on last year’s figure of £2.8 million. Turnover increased by 17% to £39.3 million.R W Gore Andrews, chairman, said, during the period under review, fourteen new long term exclusive bus shelter agreements were signed… Continue reading More O’Ferrall Results
