CIA’s MediaLab has examined British attitudes towards nudity in advertising and found that 76% of adults agree that nudity should only be allowed in ads if it is relevant to the product. This percentage is higher among women and the over 55s, while the 35-44 year old group is most likely to disagree with this… Continue reading Nudity Should Only Be Allowed In Some Ads
Virgin Television has won the right to challenge the ITC’s decision to award the Channel 5 licence to Channel 5 Broadcasting. A High Court judge has today ruled that the ITC’s decision was flawed by “illegality, irrationality and procedural impropriety.” The challenge will be heard in the High Court in the new year.The original shareholders… Continue reading Virgin To Challenge ITC
Patrick Burton of Allied Domecq has called for the Audit Bureau of Circulations to reform; “ABC must fulfil the needs of advertisers and agencies or someone else will do it, eg the BPA). He also issued a reminder that “circulation is not the be all and end all”. He was speaking at the ABC’s Annual… Continue reading ABC Must Reform To Survive
IPC is claiming that Muzik, its specialist dance title has taken the majority share in the record company advertising within the dance music magazine market after just five issues.Muzik holds 41% of all advertising from this market, as well as a significant amount from the club sector. IPC claims it has brought in a considerable… Continue reading IPC Claims Muzik Success
Last night’s showing of the Princess Diana interview attracted over 23 million viewers, according to unofficial overnight viewing figures. At its peak, at 22:15, the interview gained a 43.5 TVR, or 23.2 million individuals.The programme, which started at 9:40pm, on BBC1, attracted a share of 64.3% of individuals at its start, climbing to 82.9% at… Continue reading Princess Dianorama Attracts 23.2 Million Viewers
Rupert Murdoch’s News Corporation has taken a step further in its path to global media domination with the launch of a satellite television service to the fast-growing Latin American and Caribbean markets.News Corporation together with its partners, Organizacoes Globo of Brazil, Grupo Televisa of Mexico and Telecommunications Inc of the USA hope to transmit 50… Continue reading News Corporation Expands In Latin America
Roy Edmonson, Marketing Director of Levi-Strauss gave a paper entitled “Using Media to Mass Market a Cult”. He began by asking us to ponder whether the contrasting yet popular programmes such as Ab Fab and Coronation Street are of mass appeal or cult status … Cults are generally seen as having a more select appeal,… Continue reading Advertisers – Making The Most Of It. (Part Two)
A review of the main industry contracts normally finds MRG delegates in combative mood – but not so this year. The contracts for TV, radio and press are all likely to be renewed to accomodate ongoing additional projects or just changing circumstances. Sly Grice (IPC Magazines, Group Sales Director) made a call for stability, which… Continue reading Who’s In Charge Of Industry Research? (Part Two)
The Independent Television Commission has awarded the local delivery franchise for Carlisle to the sole bidder Cumbria Cable & Telecoms Ltd. The cash bid for the Carlisle franchise was £1, supplementing the percentages of qualifying revenue set by the ITC. The Cumbria Cable & Telecom proposes to offer services to at least 35,000 homes by… Continue reading Cable Franchise Awards
Conde Nast is to launch another magazine on the Internet next spring to run alongside GQ, which has been on-line since September. The second magazine, which will be aimed at women, is unlikely to be a replica of an existing Conde Nast title but instead will be an amalgam of all the women’s titles.As with… Continue reading Conde Nast Plans Second Internet Magazine
