The July top ten advertising brands have been released, showing the top spending television advertiser to be Sainsbury’s store with a total advertising expenditure of £4359,000. This is a £1705,000 rise on Sainsbury’s television spend last month.The top sending advertiser in the Radio category was McDonalds with an expenditure figure of £522,000. Coca Cola was… Continue reading Register-MEAL July Top 10 Brands
Research manager at Virgin Radio, Sharon Prance, has left the station to set up her own research consultancy called Oasis. Lee Roberts, head of business development at Virgin, will take on her reponsibilities at Virgin.
David Banks is to leave his post of editorial director of the Mirror Group to concentrate on radio. Although he will remain with the group to head its Internet publishing, to write a column for one of the papers and possibly to work for Live TV.The former Daily Mirror editor has been offered a two… Continue reading Mirror Departure
TSMS are to monitor advertising effectiveness in a 2 year project with TN AGB, on behalf of Meridian. TVSPAN will measure both television viewing and product purchasing in 750 households in the Meridian regionThe system will record which programmes viewers watch and their reactions to different advertising campaigns. Advertising content, length, frequency and time shown… Continue reading TSMS To Monitor Advertising Effectiveness
There have been rumours in the trade press that Nigel Dempster is to launch a new women’s magazine set to target Hello! readers. The editorial of the magazine, provisionally titled Dempster’s, will concentrate on celebrity and social gossip with features on health, fashion and travel. Associated Newspapers, for whom Nigel Dempster writes a celebrity gossip… Continue reading New Magazine For Nigel Dempster?
The ITC have decided to fine MTV Europe £60,000 for three breaches of the ITC’s programming and advertising codes.The programmes which provoked the response by the ITC were, The Worst of Most Wanted. The ITC considered the show, aired on Saturday 6 May, to have been inappropriately scheduled and unsuitable for children; Safe and Sexy,… Continue reading MTV Europe Fined By ITC
Following EMAP’s acquisition of the Metro Radio Group, a number of management changes have been announced. Maurice Dobson, Metro Radio Group sales and marketing director, becomes EMAP Radio Group sales and marketing director. The Metro regional sales team will report to Piccadilly Radio sales director Barbara Gardener. Harry Dunne, currently sales director of Metro Yorkshire… Continue reading EMAP Radio Appointments
The Daily Telegraph is currently in the process of recruiting the staff and former staff of the Independent. Celia Hall has joined the Telegraph writing on medical matters, and former media editor Maggie Brown writes a regular column for the Telegraph.Last week the Telegraph also announced that Martin Johnson, the Indy’s cricket correspondent is to… Continue reading Telegraph/Independent Staff Switch
Abbott Mead Vickers have announced interim results to 30 June 1995.Annual turnover is up 27% up on last year’s figure from £108.09m to £136.91m and pre tax profit rose from £2.38m in the 1994 half year to £3.49m, an increase of 47%.There has been consistent new business for the company with gains of £75m in… Continue reading Abbot Mead Vickers Results
Mediatel’s estimate of TV revenue for August gives a combined ITV and C4 revenue figure of £138,673,667 – an increase of 9% on August 1994. Individually C4 showed more than twice the percentage increase of ITV with a revenue figure of £30.97m up 17.1% year on year compared to ITV’s £107.7m – up 7.1% year… Continue reading TV Revenue And Shares – August
