The IPA and Financial Times have published results of their Marketing and Advertising Survey, which shows that senior executives believe that advertising remains a vital element to successful brand building and sales.The role of advertising within the company marketing strategy was examined for the survey, as were current budgetary pressures.Advertising was felt to be the… Continue reading IPA/FT Survey: Ad Industry Remains Crucial
The Ireland v Italy match shown on 18 June was number 7 in the Top 30 programmes for the week ending 19/06/94, achieving 11.23 million viewers. Key *SPORTS£ for news store on sports coverageCHANNEL 4 SALES – SCOTLAND OFFICEChannel 4 is to open an airtime sales office in Edinburgh, to be headed by Carol Donnelly.… Continue reading Ireland/Italy Match Viewing Figures
CIA Medianetwork, the European holding company of CIA Group, has bought the French media specialist, AB Media Group.
Arrid Extra Dry is to sponsor Body Heat, a new prime-time show on the ITV Network hosted by Sally Gunnell, Mike Smith and Jeremy Guscott. The show will attempt to find the fittest man and woman in Britain through a series of stamina, strength and endurance tests. The deal, worth £750,000 will, covers the nine… Continue reading Arrid And Nike In TV Sponsorship Deals
Kathryn Jacob, previously ad manager of IPC’s Weeklies will take on Rupert Miles’ responsibilities, under the new position of agency sales director. Sly Grice will become group ad sales director. Debbie Bowman, former deputy ad director of the Independent, becomes Southbank group ad director. Vincent Slevin has returned as managing director of More O’Ferrall Adshel,… Continue reading Appointments
Oelrichs, a Sheffield based agency, with mainly business to business and regional clients, went into receivership on Friday. It is known that a number of staff and clients have transferred to other local agencies. It is the second time that Oelrichs has gone into receivership.
Average Weekly Cinema Admissions for May were 1.90 million. The general trend of increasing audiences seems to be continuing; this represents an increase of 9.6% on May last year. The moving annual average for weekly admissions is 2.31m, as at May. This represents an 18.2% increase over the previous year’s moving annual average.The actual number… Continue reading Cinema Admissions – May
Granada has announced details of the new sales house it has formed out of the Time Exchange and Laser. The new sales house will be known as Laser, and will sell the airtime of Granada, LWT, YTTV and Border. It will start trading by September 1.Chief executive will be Mick Desmond, currently managing director of… Continue reading Granada Announces Sales House Arrangements
Norwich Union Healthcare has signed up for a second one year sponsorship of Classic FM’s healthcare feature. The feature will be broadcast between 6.15 – 6.30pm on Tuesdays and Thursdays during the Classic Reports programme.CRUNCHIE SPONSORS VIRGIN CHART SHOWCadbury Schweppes’ Crunchie has announced its first radio sponsorship, of Virgin 1215’s album chart show, which is… Continue reading Norwich Union Renews Classic Sponsorship
It has been announced today by HTV that Cable Television viewers in the area are to receive Britain’s first live and local cable TV programming.The programme will be transmitted on United Artists Communications’ local cable TV network every weekday between 5pm and 7pm on Channel 15. It will feature topical interviews, consumer information, entertainment and… Continue reading Local Cable Programme For HTV Area
