The official BARB viewing figures for the World Cup final on Sunday 17th July have been released today. The final was the top BBC programme for the week, attracting 13.4m viewers. ITV however, attracted only 5.2m viewers, with the programme not even getting into the ITV top 30 programmes for the week.The BBC coverage of… Continue reading World Cup Viewing Figures
Coca Cola is to sponsor BSkyB’s weekly chart programme, Coca Cola Hit Mix, on Sky One. Clerical Medical is to sponsor the Clerical Medical Book Review on JFM 102.2 from August 4 in London, and JFM 100.4 from September 1 when it launches in the North West. The Evening Standard is repeating its game card… Continue reading Sponsorship Latest
Magnus Linklater, editor of The Scotsman newspaper is standing down on July 31. No replacement has been announced.NEW INDEPENDENT EDITORIt has been announced this morning that Ian Hargreaves, deputy editor of the Financial Times has accepted the editorship of The Independent, replacing Andreas Whittam Smith. Hargreaves will take up the post on Monday 15 August.More… Continue reading Scotsman Editor Leaves
Bell Cablemedia, the UK’s third largest combined cable and telephone operator has raised £309m on the New York Stock Exchange. Bell Cablemedia is the largest UK cable company yet to have floated; it groups together Bell Canada International, Cable and Wireless, of which Mercury is a part, and Jones Intercable. Bell has outright ownership of… Continue reading UK Cable Flotation In New York
London Transport has confirmed that the LDI Consortium, led by the American Transportation Displays Incorporated, and Hambro Group Investments, is their preferred bidder.The bid now has to be assessed, and the final decision is expected before the end of August. Although the management/employee buyout is the other short-listed bidder, it is now unlikely to be… Continue reading Transportation Displays Inc. To Buy LTA
Independent Radio News, the main supplier of news to Commercial Radio in the UK has acquired five new contracts; IRN will be the supplier to the three new regional ILR stations, Century Radio in the North East, Scot FM in Scotland and JFM 100.4 in the North West. IRN now has the news contract for… Continue reading IRN To Supply Three New Stations
The Manchester Evening News is to close its weekly colour magazine next month. The magazine, which launched last September, has failed to attract national display advertising.
A study carried out on behalf of Channel 4 and its specialist agency, Wood Lynds, reveals that general awareness levels of programme sponsorship among consumers are increasing.The survey researched attitudes of consumers, clients and agencies. The objectives of the research were to investigate attitudes to sponsorship, awareness levels, advantages and disadvantages and benefits, as well… Continue reading Sponsorship Awareness Increasing – Study
