Countdown, a monthly magazine based on the Channel 4 programme of the same name, is to launch on August 10 with a print run of 110,000. The new title will be published by Vision Publishing and will contain competitions and games based on the TV show, as well as an editorial section about the programme.Countdown… Continue reading Countdown Magazine Launch
The Department of Trade and Industry has today rejected Granada’s request to exceed the 25% share limit of TV advertising sales and ruled that the company must return its share to the 25% level by August 1995. Granada currently holds a 29% share of all TV advertising revenue through its sales houses the Time Exchange… Continue reading DTI Rules Against Granada
Emap has agreed to acquire 38 French magazines as part of 2 deals worth £107.8m. The first deal involves the purchase of Editions Mondiales, which publishes 28 magazines, for £83.7m. The second involves a further 10 titles from 3 separate publishers and is worth £24.1m. The acquisitions will rank Emap third in size in the… Continue reading Emap To Buy 38 French Magazines
In response to today’s DTI ruling Granada has announced that it intends to create a new combined sales house to sell the airtime for most of the existing clients of the Time Exchange and Laser. It will comply with the DTI ruling and will therefore not include all the TV companies currently handled by the… Continue reading Granada Response To DTI Ruling
The IPA has opposed More O’Ferrall’s bid for LTA Advertising because it believes it would allow the poster contractor to dominate the London 6-sheet market. The Office of Fair Trading is currently examining the bids for LTA, which also include a management and employee buyout team, a consortium led by Transportation Displays and a consortium… Continue reading IPA Opposes More O’Ferrall’s LTA Bid
Pepsi-Cola is to co-produce and sponsor a new Channel 4 youth series called Passengers. The international youth current affairs programme is due to start in the UK on Fri Jul 1 at 11pm. As well as sponsoring the series in the UK, Pepsi has the distribution rights for the programme outside the UK.BBC APPOINTS WOOD… Continue reading Pepsi Sponsor C4 Youth Series
Nynex, one of the largest cable TV companies in Britain, is to offer video on demand and interactive TV over a regional TV and telephone network to be constructed in the north-west.
Media Sales & Marketing has won the airtime sales for Southern Radio. Southern Radio consists of six local stations in the South – in Kent,Invicta FM and Supergold; in Sussex, Southern FM and South Coast Radio; and in Hampshire Ocean FM, Power FM and South Coast Radio. The new appointment means it is now possible… Continue reading MS&M Win Southern Radio Sales
The European Commission has launched a marketing communications questionnaire, the findings of which will be used to help the EC with policy-making.Contact: Jean Bergevin 010 3222961736 (Fax)
The volume of direct mail has increased by 11% in the first quarter of 1994, according to the latest figures from the Direct Mail Information Service. There were 705m items mailed during the first 3-months of 1994, compared with 632 in 1993. Total expenditure on direct mail increased by 16%, up from £233.3m in the… Continue reading Direct Mail Increase
