The Manchester Evening News has appointed AMRA to handle its national advertising following a two-way pitch involving incumbents Mediaforce.Mark Dodson, Manchester Evening News advertisement director, commented, “Mediaforce have served us well over the past five years and we recognize totally their efforts on our behalf”.Mike McCormack, managing director of AMRA said that “the media landscape… Continue reading Manchester Evening News Appoints AMRA
In the last document in which LWT is allowed to offer fresh financial information before the close of the bid, next weekend, LWT again urges shareholders to reject Granada’s offer.LWT point out that Granada’s bid remains inadequate. LWT says that January advertising revenue has risen by 10% year on year to £14.8m, and that the… Continue reading LWT Issue Final Document
The consortium backed by Mirror Group Newspapaers has today launched a £55.1m bid for the Independent. The offer is being pitched directly at shareholders, who hold 52% of Newspaper Publishing.By moving now the consortium, which holds nearly 48% of the company, is by-passing Ian Hay Davison (chairman of Newspaper Publishing) and the remaining directors, who… Continue reading MGN Launches Bid On Independent
1993 According to a report from Mintel to be published later this month, last year in the UK, £400m was spent on sponsorship. When compared to figures for 1980, £35m, and 1983, £128m, when sponsorship began to take off, the massive recent growth can be seen. TOTAL SPONSORSHIP EXPENDITURE 1993 (M) Sports £242 Arts £62… Continue reading Sponsorship Expenditure
This week Coronation Street, the official magazine of the programme launched. The glossy A4 monthly is not very thick, with only 36 pages; only three of these are display ad pages. There is no classified section.The magazine is full of photos of the stars, with quite a cluttered style; it does not have an upmarket… Continue reading Coronation Street Magazine – Review
ISBA has urged publishers not to create confusion by supporting the development of the BPA audit system in the UK. It expressed its extreme concern about the introduction of the BPA system which it sees as non-campatible with the UK’s ABC system.The PPA has already said it believes the existence of 2 audit systems will… Continue reading ISBA Urges Against Audit Confusion
The Mirror consortium, which includes the founders of the Independent, with Italian and Spanish shareholders, yesterday revealed the details of its bid for the Independent papers.The offer, which values both papers at a maximum of £57m, is in the form of a straight cash bid of 250p a share, or a mix of cash and… Continue reading Mirror Group Reveal Details Of Independent Bid
Last night’s heated debate on the accuracies of the NRS figures resulted in no real answer to the questions raised. After the award winning paper from Neil Shepard Smith, the NRS made a spirited response. The overall feeling from the floor was one of confusion. There were calls for the NRS to accept it has… Continue reading Average Issue Readership – There Is Something Wrong
UK Cinemas in 1993 had their best year for admissions for 15 years; this increase is attributable to big blockbusters such as Jurassic Park, Aladdin, The Bodyguard and The Fugitive.Initial results from the new CAVIAR survey show that these new admissions come not just from existing cinemagoers increasing their frequency but also from new and… Continue reading Cinema Attendances At Highest Level Since Star Wars
IPC has released the first of its ABC figures for July to December 1993. The first batch includes the TV weeklies with What’s on TV increasing its circulation to over 1.5m and TV Times falling to just above the 1m mark. TOTALS UK & EIRE JL-D92 JL-D93 %CH JL-D92 JL-D93 %CH CHAT 450,038 480,398 6.7… Continue reading IPC ABCs
