The ITC, NTL and Videotron have carried out the first tests in the UK on a cable network of PALplus, a new wide-screen televiusion system that offers a cinema-style format.Tests have already taken place on ITV, Channel 4 and the BBC, but this was the first time the signals have been successfully tested on a… Continue reading PALplus Tests On Cable
The government plans to allow companies to use registered trademarks of rivals in advertisements, providing it is in “accordance with honest practices.” A bill received its second hearing in the House of Lords this week.The Advertising Standards Authority told MediaTel this morning that there is unlikely to be any changes in their reviewed code of… Continue reading ASA New Code – Latest
A Commons committee inquiry has published the report, Future of the BBC in which it says the BBC’s charter should be renewed for 10 years and it should continue to be licence fee funded. However, it called the licence fee a “regressive tax” and said it was essential that payments should be made easier for… Continue reading MPs Back Licence Fee Funding
General Motors announced yesterday that all its media buying activities were to be consolidated under Interpublic.At present GM’s media buying is split between several agencies; two of them, Lintas Worldwide and McCann Erickson are Interpublic subsidiaries. The two biggest losers from the new arrangement are believed to be Leo Burnett and D’Arcy Masius Benton &… Continue reading GM Media Purchasing Consolidated
The ITC today publishes the revised version of its code of programme sponsorship, which will have effect from 1 January 1994.The two significant changes to the code are:* Integrated credits:The ITC will allow sponsor’s credits to be fully integrated into programme titles. This means a sponsor’s reference can be included at the end of the… Continue reading ITC Publishes New Sponsorship Code
Research commissioned by ITV from the monitoring bureau Gfk shows that the net increase in satellite dish ownership is down by 13% so far this year.Satellite dish ownership for October is estimated at 2,328 million dishes; an increase of 30,000 dishes on the previous month, and a total increase of 36,000 since the end of… Continue reading Satellite Ownership Survey
Phil Martin is leaving Griffin Bacal. He has been replaced by Bob Wootton, former media director at Horner Collis & Kirvan.There is speculation that the appointment of Bob Wootton suggests an effort by the agency to establish a more mainstream media base, as it widens its client base, which at the moment is weighted towards… Continue reading New Media Director At Griffin Bacal
The ITC today publishes the revised version of its code of programme sponsorship, which will have effect from 1 January 1994.The two significant changes to the code are:* Integrated credits:The ITC will allow sponsor’s credits to be fully integrated into programme titles. This means a sponsor’s reference can be included at the end of the… Continue reading ITC Publishes New Sponsorship Code
Carat has published its autumn 1993 edition of its bi-annual Media Forecast in which it forecasts that the European display advertising market will reach US$54 billion in 1994, which represents a year on year growth rate of 4.6% in current terms. Estimates for the 1993 advertising market has been revised downwards, to show an overall… Continue reading European Display Advertising Forecast
Carat has published its autumn 1993 edition of its bi-annual Media Forecast in which it forecasts that the European display advertising market will reach US$54 billion in 1994, which represents a year on year growth rate of 4.6% in current terms. Estimates for the 1993 advertising market has been revised downwards, to show an overall… Continue reading European Display Advertising Forecast
