MTV’s Unplugged series is to be sponsored by Fila throughout the whole of 1994. The sports footwear manufacturer will be supporting its sponsorship deal with an on-air campaign.Frank Brown, Director of Advertising sales, said “Fila’s target audience is synonymous with that of MTV’s viewership and I am delighted that Fila have decided to sponsor MTV… Continue reading Fila To Sponsor MTV’s Unplugged Series
A new satellite and cable channel is to launch on 1 February. Travel is owned by Landmark Communications, which also operates The Weather Channel and The Travel Channel in the US.The Travel channel will be dedicated entirely to holiday and travel planning with programmes for every possible taste in travel. As well as featuring programmes… Continue reading New Channel – For Travellers
The Radio Authority announced on Friday that it has awarded the Independent Local Radio licence for Central Scotland to Central Scotland Radio (Coast to Coast FM).Central Scotland Radio is a talk and music radio station, backed by Grampian and Border Television. Chairman of Central Scotland Radio is Sir David Steel. He commented; “We will be… Continue reading Radio Licences Awarded
The Radio Authority announced on Friday that it has awarded the Independent Local Radio licence for Central Scotland to Central Scotland Radio (Coast to Coast FM).Central Scotland Radio is a talk and music radio station, backed by Grampian and Border Television. Chairman of Central Scotland Radio is Sir David Steel. He commented; “We will be… Continue reading Radio Licences Awarded
A new satellite and cable channel is to launch on 1 February. Travel is owned by Landmark Communications, which also operates The Weather Channel and The Travel Channel in the US.The Travel channel will be dedicated entirely to holiday and travel planning with programmes for every possible taste in travel. As well as featuring programmes… Continue reading New Channel – For Travellers
PPA has published two new sets of guidelines for the magazine publishing industry, for bar coding and issue numbering and for stock control and returns systems.The guidelines for stock control and the returns system have been revised by the PPA Circulation Committee; Jill Simmons, head of circulation, commented “These guidelines are part of the PPA… Continue reading PPA – Publish Guidelines
The PPA has published guidelines for sponsored editorial and special advertising opportunities such as advertorials in conjunction with the British Society of Magazine Editors. The guidelines have been drawn up following draft guidelines introduced in March 1993. The guidelines are to ensure that advertising of this kind works for the benefit of readers, advertisers and… Continue reading Advertorial Guidelines
The Independent is giving away free copies at major stations throughout the country for yesterday and today this week, and next Tuesday and Wednesday.The sampling promotion follows an experiment carried out just in London three weeks ago. The free copies are accompanied by vouchers enabling half price copies, for the next four weeks.The Independent are… Continue reading Independent – Free Copies Promotion
At last night’s MRG meeting where ITV presented the results of their Clutter Research, the outcome was that as far as ITV is concerned, the debate is now closed.Results showed that clutter is not seen as such by viewers, and is in-fact a non-topic as far as they are concerned. David Brennan said that it… Continue reading CLUTTER RESEARCH – END OF TOPIC
At last night’s MRG meeting where ITV presented the results of their Clutter Research, the outcome was that as far as ITV is concerned, the debate is now closed.Results showed that clutter is not seen as such by viewers, and is in-fact a non-topic as far as they are concerned. David Brennan said that it… Continue reading CLUTTER RESEARCH – END OF TOPIC
