Carat Research has carried out a readership survey looking at the effects of the new sections in the national press.The survey concentrated on four newspapers; the Saturday Express and Mail, the Observer and the Independent on Sunday. Findings show that there is unlikely to be any major change to circulation or readership levels.Over 25% of… Continue reading Newspaper Sections Survey
Energizer, the Ever Ready battery brand, is to sponsor the Atlantic 252 Top 40 Countdown. This is the first radio sponsorship for Ever Ready. National Westminster Bank is to sponsor two of Yorkshire Television’s Business programmes – Big Business and Exporter of the Year Argos is to sponsor Granada TV’s shopping programme, Stocking Up for… Continue reading TV And Radio Sponsorship Deals
The European is to undergo a revamp from November 4. In a shift in editorial direction, the focus will change away from news to a much more in-depth analysis and commentary of the news. The more serious role of the paper is to be emphasized by a reduction in large photographs.The changes will mean that… Continue reading European Changes Focus
London radio station Choice FM has withdrawn two poster ads after complaints from London Transport Advertising.One featured a hand on a radio, with the line, “You have the Choice to play with your knob”; the other featured a woman in a bikini holding a condom- covered banana.Both ads were considered too sexually overt by LTA.… Continue reading Choice FM Withdraws 2 Ads
The European is to undergo a revamp from November 4. In a shift in editorial direction, the focus will change away from news to a much more in-depth analysis and commentary of the news. The more serious role of the paper is to be emphasized by a reduction in large photographs.The changes will mean that… Continue reading European Changes Focus
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
The Rajar data for quarter 3 1993 shows commercial radio increasing its share of listening to 41.1%. This is an increase of 3.3 % points since the first Rajar survey a year ago. The latest data also shows commercial radio’s weekly reach increasing from 53% to 56%.Commercial Radio v All BBC Q4’92 Q1’93 Q2’93 Q3’93… Continue reading RAJAR Quarter 3 Network Data
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
BBC reaction to the latest Rajar results has been optimistic. Despite the fact that commercial radio has increased its share by 3.3%, BBC Radio still has 56.1% of the total share.The BBC points out that Radio 3 has increased its audience share from 1.3% to 1.4%, bringing its audience to over 3 million, citing the… Continue reading BBC Radio Reaction
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
