Manchester United’s contract with its current sponsor, Sharp, runs out next May, and a £6m battle is expected to begin soon. The availability of the top club is an attractive prospect for big companies. MTV is to sponsor Atlantic 252’s listener’s voting show, Top Seven at Seven. Energiser is sponsoring Kiss’s Saturday afternoon show with… Continue reading Sponsorship Latest
Connell May & Steavenson has bought the Generator Partnership, and will create a top 20 UK agency with estimated billings of £60m. A name for the new agency has yet to be decided. Last month CMS also bought the Lewis Broadbent agency.… Grey Communications Group is setting up a new agency called Greycom. The agency… Continue reading New Agency News
Initial indications from the publishers of PC Action, Europress Interactive, show that the first issue is a success.“In its first 10 days on sale, the launch issue was a sellout at many key sites,” says Publisher Rita Keane.PC Action was launched on 28 October 1993. It is a monthly title with a cover price of… Continue reading PC ACTION CIRCULATION FIGURES
Manchester United’s contract with its current sponsor, Sharp, runs out next May, and a £6m battle is expected to begin soon. The availability of the top club is an attractive prospect for big companies. MTV is to sponsor Atlantic 252’s listener’s voting show, Top Seven at Seven. Energiser is sponsoring Kiss’s Saturday afternoon show with… Continue reading Sponsorship Latest
Mirror Group Newspapers is reportedly talking with other papers, in a bid to return to the Press Complaints Commission.David Montgomery, chief executive of MGN, has made it clear that he will negotiate returning to the regulatory body if Lord McGregor withdraws his demands for a boycott.The Mirror Group is under pressure from its rivals to… Continue reading MGN In Truce
Connell May & Steavenson has bought the Generator Partnership, and will create a top 20 UK agency with estimated billings of £60m. A name for the new agency has yet to be decided. Last month CMS also bought the Lewis Broadbent agency.… Grey Communications Group is setting up a new agency called Greycom. The agency… Continue reading New Agency News
The future of press self-regulation has been thrown into further doubt after the three newspapers of the Mirror Group; Daily Mirror, Sunday Mirror and the People, have pulled out of the Press Complaints Commission.Peter Brooke, national heritage secretary, warned that the publication of the photographs by MGN demonstrated the shortcomings of self-regulation and increased the… Continue reading MGN Pulls Out Of Complaints Commission
Yesterday the European Sponsorship Consultants Association staged a forum to discuss the Fremion Report on Sponsorship and Patronage for the EC Culture Committee.Yves Fremion, the French Green MEP, has put forward a report to the European Parliament concerning sponsorship which has proved controversial. The forum was called to address the issues raised before the Fremion… Continue reading ESCA Forum; The Fremion Report
Full details of the ITV Winter 1994 Schedule are being announced this morning and will be available on MediaTel this afternoon.This is the first season when the network centre will not be publishing a printed detailed schedule, and the presentation today will be more informal than previously, with any advertisers wishing to see longer clips… Continue reading ITV Winter 1994 Schedule
Don’t Tell It, a new style, fashion and music magazine aimed at ABC1 23-35 men and women launches this week. In his preface, editor and publisher Jiro Jaife, says “If you’re reading this piece it means we made our deadlines and sold the ads.” An ironic statement to make considering the magazine was originally due… Continue reading DONT TELL IT FIRST ISSUE REVIEW
