The quarter 3 Rajar data sees Capital FM increasing its share of listening in the London TSA to 17.3%. The station’s share has been fluctuating over the past year and reached a low of 16.6% in quarter 2. The ill-fated LBC Newstalk and Talkback both recorded falls in their share of listening. Newstalk had achieved… Continue reading LONDON RADIO LISTENING UPDATE
Both Classic FM and Virgin have reported an increase in advertising.Six months after its launch Virgin 1215 has advertising way ahead of projections. Chief executive David Campbell said that “Our task now is to build on this excellent start, and attract even more listeners”.Classic FM achieved billings of over £1 million in October for the… Continue reading Classic And Virgin Advertising Up
BBC reaction to the latest Rajar results has been optimistic. Despite the fact that commercial radio has increased its share by 3.3%, BBC Radio still has 56.1% of the total share.The BBC points out that Radio 3 has increased its audience share from 1.3% to 1.4%, bringing its audience to over 3 million, citing the… Continue reading BBC Radio Reaction
The Rajar data for quarter 3 1993 shows commercial radio increasing its share of listening to 41.1%. This is an increase of 3.3 % points since the first Rajar survey a year ago. The latest data also shows commercial radio’s weekly reach increasing from 53% to 56%.Commercial Radio v All BBC Q4’92 Q1’93 Q2’93 Q3’93… Continue reading RAJAR Quarter 3 Network Data
The quarter 3 Rajar data sees Capital FM increasing its share of listening in the London TSA to 17.3%. The station’s share has been fluctuating over the past year and reached a low of 16.6% in quarter 2. The ill-fated LBC Newstalk and Talkback both recorded falls in their share of listening. Newstalk had achieved… Continue reading LONDON RADIO LISTENING UPDATE
Both Classic FM and Virgin have reported an increase in advertising.Six months after its launch Virgin 1215 has advertising way ahead of projections. Chief executive David Campbell said that “Our task now is to build on this excellent start, and attract even more listeners”.Classic FM achieved billings of over £1 million in October for the… Continue reading Classic And Virgin Advertising Up
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
Thomson Regional Newspapers, in a presentation at the House of Commons last week, suggested that if VAT were to be imposed on the press, newspapers with circulations under 250,000 should be exempt.This would mean that VAT would only affect the national press; it was only one measure in the TRN case against VAT but is… Continue reading TRN Suggests VAT Ceiling
National NewspapersThe NRS Average Issue Readership figures for April to September’93 show mixed results for the national newspapers. The Guardian faired well with its readership rising up above the 1.5m mark to 1,543,000, this is 110,000 more than its January to June figure. Other titles recording higher figures for this period, compared with January to… Continue reading APR-SEP’93 NRS COMMENTARY
National NewspapersThe NRS Average Issue Readership figures for April to September’93 show mixed results for the national newspapers. The Guardian faired well with its readership rising up above the 1.5m mark to 1,543,000, this is 110,000 more than its January to June figure. Other titles recording higher figures for this period, compared with January to… Continue reading APR-SEP’93 NRS COMMENTARY
