The IPA has published the new entry criteria for the biennial Advertising Effectiveness Awards Competition. The 1994 Awards will centre around just three main categories, instead of the previous six. The new categories are: Products or services which are new, or have no significant history of advertising. New campaigns from previously advertised brands, which resulted… Continue reading IPA Changes Effectiveness Awards
BSkyB and News Datacom, the “smart card” decoder company, said yesterday that they will pursue all pirate card producers in both the civil and the criminal courts. BSkyB said yesterday that “Pirates are nothing more than common thieves”. This decision to prosecute is a deliberate change of policy by the company and an indication that… Continue reading Decoder Pirates To Be Prosecuted
The Daily Telegraph and The Sunday Telegraph are launching a major promotion this autumn, in a move they expect will add 10,000 copies to the daily circulation figures.From tomorrow, for a period of 70 days, a token will be published in both papers. Readers collecting enough tokens will be entitled to up to 20% discount… Continue reading Telegraph Launches Holiday Offer
The BBC yesterday won an undertaking in the High Court that it will remain part of the Star TV service in Asia until the full hearing of a contract dispute, following the writ issued by the BBC against News Corporation. (Newsline 18/10)News Corporation threatened to terminate the BBC’s 10 year contract because of the planned… Continue reading BBC And Star TV Truce
Virgin is revamping its weekend schedule and moving the Virgin-Labatts album chart from its Sunday afternoon slot. From this Saturday the album chart will go out at 1pm, directly after the Nescafe Big Red Mug Show.Announcing the changes John Revell, joint director of programmes, said “The chart show move will enable us to consolidate on… Continue reading Virgin Revamps Weekend Schedule
The decision by the London Interconnect consortium of cable companies as to who will run their proposed London channel has been delayed again (News – 15/9). A choice may be made next week.FRENCH COMPLAIN ABOUT CARTOONSThe French have complained to the EC that Britain is breaking a directive by allowing the TNT/Cartoon channel to broadcast… Continue reading London Cable Channel Decision Delayed
Perspectives on Architecture is a new magazine launching next March in association with the Prince of Wales’s Institute of Architecture and Wordsearch Publishing. It will cover architecture, arts, crafts, house decoration, landscaping and green issues.The monthly A4 title will have a cover price of £2.50 and an initial print run of 40,000. The magazine’s contributors… Continue reading Perspectives On Architecture Launch
Speculation has arisen today over the true revenue figure achieved by the combined YTTV in September.It would appear that YTTV initially were pulling revenue forward into September, thus producing an artificially high revenue figure, and thus presumably higher CPT figures. It would appear today however that YTTV have now decided to push revenue back into… Continue reading YTTV September Revenue Questioned
Perspectives on Architecture is a new magazine launching next March in association with the Prince of Wales’s Institute of Architecture and Wordsearch Publishing. It will cover architecture, arts, crafts, house decoration, landscaping and green issues.The monthly A4 title will have a cover price of £2.50 and an initial print run of 40,000. The magazine’s contributors… Continue reading Perspectives On Architecture Launch
According to an unconfirmed report in today’s Media Week GMTV are planning to set up 4 macro regions to sell both regional and national airtime. The regions under discussion are:Scotland and northern England Ulster Midlands and HTV SouthernThe move towards regional business is said to be a result of GMTV’s poor audience figures, which are… Continue reading GMTV – Macro Sales Regions?
