More O’Ferrall Communications, a subsidiary of More O’Ferrall, which was set up to handle special poster sites, is opening negotiations on 12 poster sites at the Folkestone end of the Channel Tunnel.More O’Ferrall picked up the sites last year and will target the top advertisers directly, rather than the agencies.Half of the 12 panels are… Continue reading MOF To Target Channel Passengers
Today the new title from Redwood Magazines is launched, BBC Top Gear, the motoring title to accompany the series. The glossy 250 page magazine has a cover price of £2.40.Top Gear launches three weeks after EMAP’s weekly title Carweek,but has an altogether classier feel. This month’s edition carries a free poster and car sticker.Presenters from… Continue reading BBC Top Gear – First Issue Report
The Incorporated Society of British Advertisers is opposing changes to ITV ownership guidelines, claiming that they would not be in the interest of viewers or advertisers.Isba has appealed to the Government against any amendments to current restrictions on the percentage of other ITV regions that can be owned by any one ITV contractor. Isba’s view… Continue reading ISBA OPPOSES ITV OWNERSHIP CHANGES
From September 21, its 70th birthday edition, the Radio Times is to be revamped.The changes come a month after the magazine lost its top selling spot to Reader’s Digest and IPC’s What’s on TV.Details of daytime TV will appear on a single page for each day, thus creating seven facing pages for advertisers and seven… Continue reading Radio Times Extends Editorial
The new satellite channel due to start broadcasting tomorrow into the UK may be too American.The European Commission has written to Peter Brooke, minister for national heritage, to find out whether TNT & Cartoon Network will broadcast enough European programmes to meet EC requirements.TNT & Cartoon Network belongs to Turner Broadcasting System, owner of the… Continue reading New Cartoons Too American
TMD has hired Sponsorvision, a specialist agency, to act as its sponsorship arm.TMD said that they have identified sponsorship as a high-interest area for clients, and will now be able to take it very seriously. As well as providing expertise for existing TMD clients, Sponsorvision will be part of the independent’s new business pitches.Sponsorvision managed… Continue reading TMD Signs Sponsorship Deal
The Radio Authority has advertised a restricted service licence to run for eight years, to provide a travel information radio service along the M20 motorway between Maidstone and Folkestone and on to Dover.Travel information of this nature seems likely to become increasingly important once the Channel Tunnel becomes operational, and would be a new type… Continue reading Licence To Serve Channel Travellers
The Radio Authority has confirmed the timetable for the advertisement of the third Independent National Radio (INR3) licence.The INR3 licence, for a speech-based service, will be advertised by this December at the latest. The closing date will be three months later, with a decision likely in the Spring of 1994. 51% of programming airtime in… Continue reading DATES FOR RADIO LICENCES ANNOUNCED
The latest BARB viewing summary for the week-ending 5th September shows the first viewing figures for the new satellite channels launched on 1st September. (Newsline – 1/9).W/E 05/9/93 INDIVIDUALS 4+ Av. Viewing Per Head Hrs Mins Share % Daily Reach % Wkly Reach % FAMILY CHNL 0:07 0.5 3.6 13 NICKELODEON 0:08 0.6 3.5 10.4… Continue reading New Astra Channels’ Viewing Figures
Mirror Group Newspapers have announced pre-tax profits of £69.9m, for the six months ending June 1993. This is an increase of over 300% on the same period last year, with profits of £15m.Turnover is up from £233.7m to £237.2m. The group has been helped by success in recovering assets stolen from the pension fund by… Continue reading MGN Profits Rise
