The following Jan – Jun’93 circulation figure has been released by ABC; TOTAL %CHANGE vs’92 UK/EIRE Womans Weekly 739,288 -14.5 711,537 The rest of the IPC Women’s Weeklies will be released shortly. For a full listing of all the latest figures released so far use Press Planner Quick Reports.
Adshel and Force 4 are joining forces to launch two new national campaigns in the 4-sheet format. This will allow advertisers a single-point of purchase.* FourCast: The FourCast campaign will be a national package of 7,500 sheets (75% on Adshel) built to ITV region weights and distributed within towns and cities.* FourStore: The FourStore campaign… Continue reading New 4-Sheet Campaigns
Meridian Broadcasting has introduced Meridian MarketTest, an all encompassing test market package for advertisers. It brings together the already available test market discounts and production incentives with quantitative research data available through Nielsen’s Homescan (Consumer Panel) and Scan Track (Retail).The addition of research facilities will enable test market advertisers to see exactly what is being… Continue reading Meridian Test Market Incentives
Chrysalis Television and Unique Television are to work together in a joint venture to develop advertiser supplied television.Advertisers will either be able to fund production in full or in part, or fund programmes in which they wish to encourage production. This would offer more opportunities than the present off the shelf sponsorship available.Tony Orsten, md… Continue reading Advertiser Supplied TV?
Yellow Pages is to sponsor LWT’s first division football coverage, The Sunday Match in a 30-week deal. Cockspur is to spend £80,000 on promotions at the Notting Hill Carnival at the end of the month; these will include sponsorship of Kiss FM’s carnival coverage.
The following Jan-June’93 circulation figures have been released by ABC: TOTALS %Ch V 92 Marie Claire 313,866 15.9 Whats on TV 1,530,194 9.2 Options 156,457 4 TV Times 1,018,101 -8.2 UK&EIRE %Ch V 92 Marie Claire 287,150 15.7 What’s on TV 1,530,194 9.2 Options 147,915 4.6 TV Times 1,017,888 -8.2
The Radio Times, after losing its place as the country’s best-selling magazine to Reader’s Digest and What’s on TV, is to change its sales strategy.In order to be able to compete with the immediacy of national newspapers, The Radio Times will shorten its late page facility copy dates from 8 to 6 days at the… Continue reading Radio Times Sales Changes
Yellow Pages is to sponsor LWT’s first division football coverage, The Sunday Match in a 30-week deal. Cockspur is to spend £80,000 on promotions at the Notting Hill Carnival at the end of the month; these will include sponsorship of Kiss FM’s carnival coverage.
Yesterday BBC1 announced full details of the Screen One season, to be broadcast on Sunday evenings from September 5. These BBC made films are an attempt to win ratings from ITV on Sunday evenings. The ITV schedule is movie premieres and drama series.The £12m package includes films with Julie Walters, ‘Wide-eyed and Legless’ and ‘Bambine… Continue reading BBC Sunday Eve Battle
The Radio Authority will announce the eight London ILR franchises on September 2. The announcement will confirm whether existing stations such as LBC, Jazz FM and Kiss FM will stay on air or be forced off by new contenders.Any disagreement will delay the final decision until later in the month.
