Chrysalis Television has appointed sponsorship consultancy Wood Lynds to handle on-air sponsorship, off-air merchandising and licensing activities for its sports programming. It is the first time a major independent TV producer has appointed a specialist agency to seek sponsors rather than working with a broadcaster’s sponsorship department. Chrysalis TV’s most notable programmes are Football Italia… Continue reading Chrysalis TV Appoints Consultancy
United Artists Programming has hired Craig Pearman Ltd, the newly launched media consultancy, to advise and support the setting up of its new ad sales division.The new advertising division of UAP will initially sell airtime for Bravo and Discovery channels. Joyce Taylor, chief executive officer of UAP said that the inclusion of Discovery and Bravo… Continue reading Craig Pearman Consultant To UAP
The IPA elected two Scottish agencies, Faulds Advertising and Guy Robertson Advertising into membership at the Council Meeting on 9 September.This brings the total number of companies in IPA membership to 228 and total personal membership to 939.Nick Phillips IPA 071 235 7020
Classic FM yesterday announced a £2.2m deal with Crosse and Blackwell, who will sponsor Masterclass, the musical education programme.The Masterclass package, which includes sponsorship and airtime is the largest such deal in UK commercial radio history. Crosse & Blackwell will partner Classic FM for initially two and a half years.The package includes: A branded one… Continue reading Classic Fm In Largest Ever Radio Deal
Yesterday three new members were appointed to the Press Complaints Commission. The Commission now has a majority of non-industry members in response to criticism that it was not independent enough.The move precedes publication of the government white paper on press regulation, which is expected to introduce new privacy offences and to recommend a voluntary ombudsman… Continue reading Press Complaints Commission Move
The closing date for sending comments to the ITC for the Discussion Documents on Digital Television and the Future of Channel 5 are 30 September and 15 October respectively. (Newsline 20/7)The Digital Television study was to investigate the consequences of using UHF channels 35 and 37 (so far set aside for Channel 5) for digital… Continue reading Channel 5 Future Report
Virgin 1215 has joined up with Columbia Tri-Star Films UK for a promotion with the film Sleepless in Seattle, which opens on 24 September.Virgin will fly lonely hearts to New York to meet their ideal date, on a weekday evening programme, in a copy of the plot of the film. In addition, Columbia will receive… Continue reading VIRGIN DEAL WITH COLUMBIA TRI-STAR
John Birt, director general of the BBC, speaking last night at a launch to celebrate the BBC education department’s 70th anniversary, said that the BBC must argue for an increase in the licence fee, if they are to maintain the quality of programming.The government is considering a report it commissioned from Touche Ross, the results… Continue reading Birt Pleas For Rise In Licence
Mirror Group Newspapers confirmed yesterday that it has signed a 5 year rent-free deal to move to Canary Wharf in the Docklands.The deal, for a 25 year lease, includes a £5m payment by Canary Wharf to MGN. The move should take place early next year, with MGN occupying five floors of the centre tower. MGN… Continue reading Mirror To Move To Canary Wharf
