The new Saturday supplement to be launched on October 16 by the Daily Mail looks set to be a success. Dummies of the magazine have been shown to agencies and met with their approval.Guy Zitter, advertising director of the Mail, told MediaTel that the new supplement has been launched in direct competition to the Telegraph’s… Continue reading Mail Saturday Success?
Mills & Allen has sold all the 600 London panels owned by its subsidiary Dolphin Media to KMS Advertising plc, a company specialising in the premium end of the 48 and 96-sheet market. The panels were sold for £1.3m and the transaction is subject to approval by the Office of Fair Trading.Mills acquired Dolphin in… Continue reading M & A SELL DOLPHIN SITES
Mills & Allen has sold all the 600 London panels owned by its subsidiary Dolphin Media to KMS Advertising plc, a company specialising in the premium end of the 48 and 96-sheet market. The panels were sold for £1.3m and the transaction is subject to approval by the Office of Fair Trading.Mills acquired Dolphin in… Continue reading M & A SELL DOLPHIN SITES
Primework Enterprises are to launch a new bi-monthly lifestyle magazine on October 8th, called Don’t Tell It.Aimed at ABC1 male and female readers aged 23-35 years, the editorial content will be centred around fashion and music, as well as topical issues. The style will be “irreverent but cultured” and will try to fill the current… Continue reading New Lifestyle Magazine
National Readership Surveys is likely to start measuring Saturday readership separately in the New Year. It is currently running a final test.Roger Beeson, managing director, today told MediaTel that he is confident it will go ahead, although he could not confirm the exact details as yet. It is likely that readership will be measured from… Continue reading NRS To Measure Saturday Data
According to the first Establishment Survey of 1993, out this week, total net ITV homes continue to increase year on year with the latest figure up 0.9% on last year and a 2.0% increase on 1991. NET ITV HOMES Mar 91 Mar 92 Mar 93 N/W TOTAL 21581 21798 22015 The greatest increase in share… Continue reading TV Net Share Profiles
According to research company David Graham and Associates, ITV only just passed the 25% required for independent production in the period April to June 1993. 28.6% of the independently produced programmes failed to qualify under the terms of the quota; either because independents were required to use broadcasters’ facilities or because the producers had links… Continue reading ITV Just Fulfils Its Independent Quota
The combined ITV/C4 revenue figure for July has come in at £132.28m, a drop of £10.74m (-7.5%) on last month but only very slightly lower than the same period last year – £90,000 to be exact.The ITV/C4 revenue split below, shows C4 failing for the first month since January to increase its share of revenue:… Continue reading TV REVENUE FOR JULY
Adshel and Force 4 are joining forces to launch two new national campaigns in the 4-sheet format. This will allow advertisers a single-point of purchase.* FourCast: The FourCast campaign will be a national package of 7,500 sheets (75% on Adshel) built to ITV region weights and distributed within towns and cities.* FourStore: The FourStore campaign… Continue reading New 4-Sheet Campaigns
According to research company David Graham and Associates, ITV only just passed the 25% required for independent production in the period April to June 1993. 28.6% of the independently produced programmes failed to qualify under the terms of the quota; either because independents were required to use broadcasters’ facilities or because the producers had links… Continue reading ITV Just Fulfils Its Independent Quota
