More Media Business articles

There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week. A survey carried out by InsightExpress for Mediapost found that planners and buyers have particular faith in network TV and magazines. More than half… Continue reading Media Industry Ponders Ad Survey Results

Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut. News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for… Continue reading Desmond To Boost Express Promotions Spend By £5 Million

The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004. Patrick Marketing Group interviewed 125 marketing executives last month and more than 75% said that the economy… Continue reading US Marketers Gear Up For Improved 2004

The Radio Authority has blocked a local newspaper group from taking over a regional radio station in Telford, in a move that could that could deter major publishers from expanding into the sector. The watchdog ruled that the Midland News Association, which owns several local newspapers in the area, should not be allowed to buy… Continue reading Radio Authority Blocks Cross-Media Acquisition

Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas. The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market… Continue reading Havas Foretells Growth In Marketing Spend

As the retail season got underway, a significant number of Americans eschewed shopping malls in favour of internet stores spending a total of $8.5 billion online last month, according to a new study. The latest eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings shows that online expenditure was 55% higher in November 2003 than… Continue reading US Consumers Splash Out Online

Editor of the Daily Express, Chris Williams, has been poached by rival Associated Newspapers to take up a senior post at the Daily Mail. Williams, who has been in charge of the newspaper for the past three years, will edit the Scottish edition of the Daily Mail, in a move that looks likely to anger… Continue reading Williams Quits Express To Join Rival Associated

Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror. The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw… Continue reading Trinity Mirror Sees Weak National Revenue, Better Regional

Independent News & Media (INM), publisher of the Independent, is to sell its London regional newspaper businesses to Archant Regional for £62.0 million, it announced this morning. Archant today paid £52.0 million for three of the five newspaper divisions – ‘Post’, ‘East London’ and ‘North London’. The two remaining divisions – ‘Kent’ and ‘North West’… Continue reading INM’s London Titles Go To Archant For £62m

Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half (see Johnston Press Sees… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations