More Media Business articles

Audience measurement company, Arbitron, has announced plans to work with the US outdoor industry, through the Outdoor Advertising Association of America (OAAA), on a research programme that will create the market’s first audience ratings service. Tests beginning this summer will explore methods that will allow the provision of a ratings system that conforms to the… Continue reading Arbitron To Offer US Outdoor Audience Measurements

Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months. The World Cup has… Continue reading SMG’s Ad Revenue Shows 4% Growth In Q2

United Business Media (UBM) this morning indicated that overall trading and outlook remain similar to the position outlined at its AGM in May (see Tough Conditions In US Hi-Tech Continue, Says UBM) and at the full year results in March (see UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown). UBM says its… Continue reading Technology Ads Still Tough For UBM

Global advertising agency, Interpublic Group (IPG), has indicated that its revenue will be down in the high, single-digit percentages for the second quarter of the year, indicating that the slow recovery may not yet be wide-reaching. IPG had previously forecast that its revenues will be flat year on year for the full year 2002. However,… Continue reading Interpublic Says Ad Revenues Remain Down, Visibility Poor

US newspaper publishers yesterday told their Midyear Media Review meeting that the worst of the eighteen month long recession appears to be over, according to a report on the Wall Street Journal. Gannett, which owns the Newsquest regional newspaper group in the UK, said that the worst is now past but that ‘the path to… Continue reading US Newspaper Publishers See End Of Recession

UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI). Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report… Continue reading Charity Must Start At Home For UK Publishers

European firms will invest upwards of E2.5 million to implement strategic web services in 2003, with 84% of companies increasing their web services budgets, according to new research from Forrester Research. During 2003, execs surveyed by Forrester said that they plan to use web services throughout their enterprise, not just for a single process. Customer… Continue reading European Firms To Increase Investment Of Web Services

Online retail spending in the United States increased by 47% between 2000 and 2001, according to a report from Abacus, a division of DoubleClick. Abacus based its research on a database of the transactions made by 90 million US households. It found that the percentage of catalogue consumers buying online increased by 2% to reach… Continue reading Catalogue Consumers Bolster US Online Spending

Advertising revenues rose by 2% in the first five months of the year at regional newspaper publisher, Johnston Press, the group said in a trading statement this morning. The figures show the resilience of local advertising revenues during a period of economic uncertainty, says Johnston; national revenue has been hit much harder than local during… Continue reading Local Ad Revenues Aid Johnston Press Figures

Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers