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A study of nearly 200 marketing professionals in the US shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The research, conducted by DoubleClick, also claims that websites have become a ‘critical sales channel’, with a larger proportion of respondents expecting web sales to show stronger… Continue reading US Marketers Cautiously Optimistic About 2002 Budgets, Finds DoubleClick

There is a very real demand for broadband internet access worldwide, even if growth so far has perhaps not lived up to the grand expectations of the days of the internet boom. This is one of the conclusions drawn by Pioneer Consulting in its Broadband Access 2002 report. The group says that demand for broadband… Continue reading Real Demand For Worldwide Broadband Services Despite ‘Suppressant’ Economy

Poor local press advertising conditions in the south east and London have caused a regional revenue decline of 2.3% at Trinity Mirror for the first half of the year. A decline of 11.6% in this region was offset by growth of 1.7% across the rest of the company’s regional divisions, said a trading statement today.… Continue reading Trinity Mirror Sees Very Little Visibility, Poor South East Revenues

Permanent broadband, fixed-rate internet connections are becoming increasingly popular in the UK, with the such services showing an enormous 428% year on year growth during April, according to the latest data from the Office Of National Statistics (ONS). The Government data show that whilst narrowband dial-up connections still dominate the market, their growth is now… Continue reading Broadband Net Access Shows Strong UK Growth

Trading conditions remain challenging and a decline in revenues is expected during 2002 at Cordiant Communications, the advertising and communications company’s AGM was told this afternoon. The company said that it does not expect its markets to return to growth until 2003. Revenues for the first five months of the year declined by 11%, in… Continue reading Cordiant Sees No Return To Growth Until 2003

Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions

The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch. “The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation… Continue reading Outlook For 2003 Media And Advertising Is Worsening, Says Merrill Lynch

Global advertising and communications group, WPP, has forecast that the advertising recovery will be shallow and gradual, rather than U- or V- or W-shaped. This concurs with the predictions of analysts at Merrill Lynch (see Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted). The group yesterday issued a profits warning, saying that trading is… Continue reading WPP Forecasts A Shallow And Gradual Advertising Recovery

Rupert Murdoch’s News Corp may back out of a deal that would see it become the dominant pay-TV operator in Italy, according to a report in today’s Financial Times. News Corp is all set to acquire Italian pay-TV business Telepiù from Vivendi Universal and merge it into its own pay-TV operation Stream (see News Corp… Continue reading Murdoch May Ditch Italian Pay-TV Deal, Says FT

Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook remains decidedly unclear, according to the Financial Times. The paper says that whilst a number of companies at the Mid-Year Media Review in the US have begun to talk about an improvement in the… Continue reading Advertising Outlook Remains Unclear