More Media Business articles

According to a new survey from NewWorld Commerce and Marketing Week, online marketing is now well established as part of the marketing strategy of many corporations. In a survey of UK companies, 63% already had an emarketing strategy in place though this was primarily within the telecommunications, service and IT industries. Most companies (85%) considered… Continue reading Online Marketing Established As Important Part Of UK Company Strategy

Trinity Mirror has this morning announced better than expected pre-tax profit growth of 12.2% to £196 million, before internet investments are taken into account. The company has also confirmed that it is looking to sell its internet service provider ic24. Revenues from the internet reached a disappointing £2.5 million, whilst internet losses for the year… Continue reading Profits Up At Trinity Mirror As ic24 Buyer Is Sought

Thomas Middelhoff, chief executive of German media group Bertelsmann, is resigning from his position on the board of French media and utility conglomerate Vivendi Universal, it has been announced this morning. Middelhoff is leaving Vivendi in order to allow tougher competition between the two companies in the European media sector. He has been on the… Continue reading Bertelsmann Chief Leaves Vivendi Board

Publitalia, the sales house of Italy-based broadcaster Mediaset, has announced that net advertising revenues grew by 12.8% during 2000. This is marginally higher than ABN Amro’s full year forecast of 12.4%. The broker says it is now confident that Mediaset will surpass the group net profit forecast of €380 million for 2000 when it announces… Continue reading Italy’s Mediaset Bucks European Broadcasting Downturn

French advertising group Havas is back in the bidding for US ad agency True North, according to a report in this morning’s Financial Times. Havas had been reported to have expressed an interest in the Chicago-based agency a couple of months ago, but no developments emerged in the meantime. UK-based communications network WPP is also… Continue reading Havas Back In Bidding For True North, Says FT

According to new research from ActivMedia Research, and contrary to many press reports, many online retailers are doing well. The report determined that half of B2C companies and a third of B2B sites are now profitable. Of the B2B sites, a further third expect to show a profit within a year although some B2B sites… Continue reading Online Retail Looks Set For Slow, Steady Growth

ITV took its first step towards carriage on BSkyB today after agreeing a capacity deal with satellite operator Société Européenne des Satellites (SES). The Network is thought to have paid around €10 million for capacity to broadcast on three digital satellite transponders for a period of 10 years. In an battle which has been ongoing… Continue reading ITV Signs Digital Satellite Deal

ITV took its first step towards carriage on BSkyB today after agreeing a capacity deal with satellite operator Société Européenne des Satellites (SES). The Network is thought to have paid around €10 million for capacity to broadcast on three digital satellite transponders for a period of 10 years. In an battle which has been ongoing… Continue reading ITV Signs Digital Satellite Deal

Global media and market research company Aegis Group is confident of the coming year, despite a broader downturn in the advertising market, according to its financial results this morning. It has reported a rise in pre-tax profits of 21.4% to £78.4 million and turnover of 19.2% to £5.7 billion. The figures are in line with… Continue reading Aegis Confident For 2001 As Profits Rise 21%

IPC Media is set to launch its first technology title. Web User will be available in both print and web form from March 22, targeting the burgeoning home net user sector with straightforward advice and information. The group poached Jim Lennox, editor of Computeractive, to head up the magazine. He said of the launch: “The… Continue reading IPC Unveils Web User Magazine