Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.
A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.
The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.
Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
