Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.
22 Oct 2026 | Jack Benjamin
The tech giant posted 26% year-on-year revenue growth to $64.6bn in Q3, with growth continuing amid rising costs, a record-setting fine, and changes to its terms of service that would force publishers to allow AI scraping.
Meta and Google have been found liable for a woman’s harmful social media addiction. Is an additional harm the business logic that values the attention advertisers want to monetise?
At Advertising Week Europe in London Wednesday, Meta’s head of creative strategy for the Nordics, Rich Kivell, warned that brands are treating WhatsApp as a “utility pipe” rather than “a canvas for expression”.
Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.
The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.