At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.
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The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.
The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.
Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?
The Media Leader’s daily round-up of news for Thursday 27 November 2025.