More Mobile articles

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

The text messaging phenomenon continued to grow in February and saw the monthly total reach over a staggering two billion messages, according to figures released by the Mobile Data Association (MDA). This takes the daily average number of text messages sent to 71 million. On Valentine’s Day, text messages left more traditional methods of saying… Continue reading Valentine’s Day Texts Boost February’s Figures

The total number of WAP page impressions viewed in the UK reached 1.2 billion during January, according to new figures from the Mobile Data Association (MDA). This is an increase of almost 200 million compared to December and is the highest monthly figure yet recorded. There are now a total of 38 million WAP page… Continue reading WAP Page Impressions Reach Highest Monthly Figure

Half of the world’s population – four billion people – will have mobile technology by 2015, and mobile data services will make up an increasingly large share of the mobile market, the industry’s leading player has predicted. Jorma Ollila, chairman and chief executive of Nokia, told the 3GSM World Congress last week that he expects… Continue reading Half Of The World’s Population Will Be Mobile, Says Nokia Chief

Worldwide telecommunications services spending will surpass the $1 trillion mark for the first time in 2004, helping the telecommunications industry to re-establish its momentum after several years of slow growth. According to a new report from IDC, worldwide telecom spending will rise by 4.4% in 2004 and will see a compound annual growth rate (CAGR)… Continue reading Global Telecoms Spending To Pass $1tn in 2004

The number of internet page impressions made by WAP devices topped one billion in the UK for the first time in December 2003, according to the latest data from the Mobile Data Association (MDA). The December figure represents an increase of 50 million over November’s total and provides the highest monthly total for WAP page… Continue reading UK WAP Page Impressions Top 1 Billion In December

The text message phenomenon shows no signs of slowing as the latest research reveals that more than 20 billion messages were sent last year, with the total expected to grow even further during 2004. Figures from the Mobile Data Association show that the popularity of the traditional text message has not been dented by the… Continue reading Text Messaging Reaches Record Levels During 2003

Mobile data is driving further growth in the mobile market in Western Europe, with consumers taking up ever more sophisticated applications. A report from the Yankee Group has forecast continued growth in wireless data revenue as consumers move beyond text messaging to using data content services and applications. It estimates that mobile service revenue will… Continue reading Data Services To Boost Mobile Market

Marketers remain largely unconvinced about the viability of mobile strategies but the medium would appear to have greater potential in the future, judging from a survey carried out by Reveries.com. The study, sponsored by mobile marketing firm Mynamics, was conducted among more than 400 US marketers. Only 5.5% regarded the viability of mobile phones as… Continue reading Mobile Marketing Enters The Mix

The Wi-Fi gear market achieved remarkable growth in 2003 as prices fell and consumers embraced new technology. Shipments of wireless networking cards and access points totalled 22.7 million units, a 214% increase from 2002’s 7.2 million unit shipments, according to In-Stat/MDR. The emergence of 802.11g products and cheap prices for 802.11b equipment were behind this… Continue reading Wi-Fi Equipment Suppliers Reach For The Sky