Consumer use of mobile phones for the transfer of data will generate revenues of $71 billion worldwide by 2007, according to a new report from analyst and consulting group Ovum. This year, traffic and subscription revenues generated by consumers sending data via their phones will account for 93% of operators’ data revenues; this will fall… Continue reading Consumer-Driven Mobile Data Revenues To Hit $71bn By 2007, Says Ovum
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The South Korean mobile operator KTF is to start broadcasting television channels direct to 3G mobiles, according to a report by Europemedia. Viewers will have access to nine channels, including a music channel and a news channel. The service will start in March and be available at a cost of approximately £13 per hour.
At the end of 2002, 53% of the population in the 35 largest US markets subscribed to a mobile phone service, according to a new report from Telephia. The company, which provides wireless market information, found that one in four non-subscribers plans to sign up for mobile services in 2003 with young adults and Hispanics… Continue reading US Mobile Penetration Continues To Rise
Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services. A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an… Continue reading Study Reveals Burgeoning Interest In 3G
Sales of camera phones increased by 65% to 8.6 million in the fourth quarter of 2002, as a growing number of mobile users embraced the latest state of the art handsets. CIT-Online reports that phones with in-built cameras made up 4% of worldwide sales in 2002 and 7% in Q4 alone. Until now, the Far… Continue reading More Attention Focused On Camera Phones
The number of global DSL subscribers practically doubled during 2002, according to a new study by Point-Topic. The broadband research company calculates that 5.7 million digital subscriber lines were added worldwide in the final quarter of 2002 taking the total to 36.3 million. It is estimated that North America and Latin America together accounted for… Continue reading DSL Subscriptions To Top 60 Million This Year
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns. This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS… Continue reading SMS Is Most Effective Direct Marketing Method, Claims Enpocket
Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes (see MMS Study Brings Little Cheer To Operators). However, research shows that consumers may not be so readily won over. MMS is capable of delivering audio and visual information to… Continue reading Will Europeans Respond To MMS Marketing?
Revenues from sales of broadband modems and gateways fell by 11% during 2002, as technology prices plummeted, according to research from Strategy Analytics. The new report, Residential Broadband Modems and Gateways: Global Market Forecast found that worldwide sales of broadband modems actually increased by 52% to 26.3 million units last year and it is estimated… Continue reading Broadband Modem Revenues On The Slide
The US is lagging behind other developed countries in terms of the penetration of fiber to the home connections, reports In-Stat/MDR. At present, less than 1% of broadband subscribers in the US use an FTTH connection. The technology is more prevalent in countries where there has been substantial investment in telecommunications. The likes of Korea,… Continue reading FTTH Has A Long Way To Go, Says In-Stat/MDR
