Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005
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Teletext has launched the first instant messaging service to run over an iTV channel. The service, developed by Mobillion, is called mtxc Chat and will be launched in association with Vodafone. Users will send SMS messages to a TV platform to be viewed in real time and exploits the popularity of both interactive TV and… Continue reading Teletext Chat Will Boost iTV Popularity
More than 50 billion SMS text messages were sent to GSM wireless phones in the first three months of 2001, according to the GSM Association. Considering the popularity of text messaging globally it is predicted that the number of SMS messages sent per month will pass 25 billion by December 2001, up from over 16… Continue reading SMS Usage Could Hit 25 Billion Messages per Month By December
The development of multimedia messaging services (MMS) is to surge during 2002 following the signing of a number of major contracts between mobile phone operators, according to a new report from Ovum. Mobile operators are keen to develop MMS after the phenomenal success of SMS, or text messaging, which now accounts for up to 10-15%… Continue reading MMS Is A Key Development For Mobile Operators, Says Ovum
Korea is leading the world in broadband usage, while the UK has one of the lowest rates of broadband penetration, according to new research by NetValue. More than half of Korean households with internet use a broadband connection, whilst only 3.1% of online UK households do. % Of Internet Households Connected Via Broadband Korea 57.3%… Continue reading Korea Leads In Broadband Usage While UK Lags
Recent forecasts from IDC suggest that Japan’s online population may grow to more that 104 million by 2005. ICD also forecast that this rise will be mainly due to the increase in mobile phones to access the net. In 2000, Japan’s internet audience stood at around 39.8 million people, just over 30% of the population,… Continue reading Japan’s Online Population Will Hit 104 Million by 2005
According to the Telecommunications Carriers Association (TCA), the number of subscribers to mobile Internet services in Japan exceeded 30 million at the end of February, Top service providers were NTT DoCoMo’s i-mode with 19.78 million, KDDI Group’s EZweb service with 6.11 million subscribers and by J-Phone group’s J-Sky service (5.52 million). Subscribers for the three… Continue reading Japanese Mobile Internet Population Exceeds 30 Million
Two thirds of the UK population have mobile phones, but many do not realise their potential uses beyond talking, according to research conducted for the BMRBi Access Omnibus Telephone Omnibus during February this year. The survey found that only 85% of those with mobile phones believe they have text messaging facilities and only 13% believe… Continue reading Two Thirds Of UK Have Mobiles, But Many Are Unaware Of Services Available
New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers
IDC forecasts the worldwide market in ‘smart handheld devices’ will grow from 12.9 million units in 2000 to over 63.4 million by 2004, creating an opportunity worth more than $26 billion. “Market trends and market evolution during the past several quarters indicate smart handheld devices have an extremely positive future,” said Kevin Burden, manager for… Continue reading Palm’s Grip On The Market May Slip