With so many terms flying around the mobile advertising space – NFC, QR Codes, AR – Simon Andrews, chair and founder of Addictive!, closed MediaTel’s fourth Media Playground conference by asking “what will be the most important thing in mobile in the next 12 months?”
Showing 731-1,847 of 1,847
More Mobile articles
“M-commerce is the next revolution in the mobile market… once we see that happening, the mobile market will pick up,” according to Will King, head of product development at Unanimis.
Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference…
Samsung is set to become the world’s leading smartphone supplier this quarter, taking Nokia’s 15-year crown, according to investment bank Nomura.
Sky has announced that all 10 million Sky TV customers will have the opportunity to watch Sky channels and programmes on PCs, laptops, mobiles and tablets at no extra charge. Called Sky Go, it will provide flexible access to Sky content across multiple devices including the iPhone, iPad, PC and Mac from 6th July 2011.
Will King, Unanimis, wonders whether it’s time to focus on the mobilisation of digital media as a whole, rather than wait for the ‘Year of Mobile’ to arrive…
QR codes are now being used by a significant number of UK consumers as they appear in growing numbers in advertising, media content and on packaging, according to joint research by Joule and Kinetic Worldwide.
Alex Franks, MD, Blyk, takes a look at the evidence…
Simon Andrews is chairing the Mobile Advertising session at MediaTel Group’s Media Playground 2011 next week… find out how you can be there for just £50 in this week’s Mobile Fix!
Shaun Gregory, managing director, O2 Media: Everyone says that 2011 is at last the year of mobile. The truth is that this is just the beginning – this will be the decade of mobile…