Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
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Yesterday we reported eMarketer’s predictions that sales of smartphones powered by Google’s Android will overtake Apple iPhones within two years – 31% to 30% by 2012.
Joule’s Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts – and calls for a new approach…
eMarketer predicts that sales of smartphones powered by Google’s Android will overtake Apple iPhones within two years.
Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google’s ‘offers’ business; The Cloud; and dumb smartphone users…
Sky is set to launch a new screen proposition that aims to combine Sky Mobile with the Sky Player catch-up service.
Mobile users are increasingly accessing the internet while shopping, giving advertisers an opportunity to engage users at the time of purchase.
BSkyB is set to buy the UK public WiFi network The Cloud, according to reports in The Sunday Times.
Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four – Google, Apple, Facebook and Amazon – are going to keep bumping in to each other)…
YouTube mobile traffic tripled during 2010 to 200 million views a day.
