Almost one in three mobile users believe their phone will become their primary entertainment device in the future as well as play a big role in managing their social lives, according to new research from Experian Simmons.
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David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge…
Spotless UK wanted to use a mobile mechanic to support their spot advertising
Simon Andrews, founder of the full service mobile agency addictive!, reviews the events of the summer in the mobile and technology markets…
Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality – you’ll use your mobile to buy the things you want, whether that’s on the high street or the internet
ITV Mobile case study looking at Harvey’s attempts to boost sales during non sale periods
IAB case study looking at the affect of a recent O2 customer promotional offer
Ross Williams, associate directer at Ipsos MediaCT, introduced the mobile panel at Media Playground seminar on 9th June 2011 with this presentation.
Google announced plans to buy Motorola Mobility for $12.5 billion yesterday. The deal has huge implications for the smartphone market but also impacts Google’s pay-TV business and position when it comes to patents.
As predicted, research conducted by Gartner has shown smartphone sales continued to grow, with worldwide sales equating for 25% of the 438.7 million mobile phones sold worldwide in Q2.
