A new forecast from Juniper Research reveals that the global mobile app market will be worth more than $30 billion by 2015.
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If you missed MediaTel Group’s one-day Media Playground 2010 event in London last week, you can get a flavour of the day here:
Apple has secured $60 million of advertising for the iPhone 4G launch via its new iAd mobile ad network.
According to new figures from Magna, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61 billion dollars.
Apple’s chief executive Steve Jobs is set to unveil the latest fourth-generation iPhone at the company’s Worldwide Developer Conference in San Francisco later today.
New research reveals that during February to the end of April 2010, 31.1% of US mobile subscribers used mobile web browsers in an average month, up 2.5 percentage points on the previous three month period.
Condé Nast Traveller has launched a series of iPhone app city guides in a bid to tap in to the UK mobile market.
The Big Debate on i-level – is “everybody going for the big agencies at the expense of specialist expertise?” asked the BBC’s Torin Douglas at Media Playground 2010.
Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group’s Media Playground 2010 event in London today.
“Mobile internet will surpass desktop internet within the next 5 years,” predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group’s Media Playground 2010.
