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Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.
The imperative for brands to adapt to the consumer has never been greater, says Havas EHS’ Tash Whitmey – so where do they begin?
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.
Once again, Saturday night’s biggest hit came in the form of the perpetually tap-dancing, perma-smiling celebrities of Strictly Come Dancing (BBC One, 7pm), which easily eclipsed ITV’s hyperbole spectacular The X Factor (8pm).
Future say it wants to enter 2015 “a leaner, simpler business with a strategy that focuses on core competencies of content that connects its customers and clients.”
It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?
New research from Havas Media Group and Sky Media has revealed the effectiveness of mobile when it comes to building brands – with awareness more than doubling after mobile consumers viewed ads from participating brands.
Thursday night saw BBC Two’s critically acclaimed sexy-serial killer show The Fall (9pm) up the tension as Gillian Anderson’s DSI Stella Gibson moved closer to catching her man.
On Sunday 23 November, the second ad break of the US political thriller will feature a three minute film, documenting the kidnapping and escape of two Times journalists in Syria earlier this year.