More Newsline articles

The digital ecosystem is becoming increasingly complex, as brands split their video budgets between online, mobile and connected TVs. So what’s the optimum mix? Rhys McLachlan, Director of Corporate and Business Development at Videology investigates.

American Express card holders can now sync their cards and tweet special #hashtags to buy gift cards and products from Amazon, Sony, Urban Zen and Xbox 360.

Lebedev owned titles see restructure after last week’s successful bid to broadcast ‘London Live’ TV in the capital.

As a fresh week of television sustenance kicked off, audiences seemed doomed to repeat past mistakes and once again fled to the soaps in a panic.

GfK’s Wendy Jones and IAB’s Alex Kozloff look at new research that helps us to understand the ways in which mobile has changed the path to the consumer – from Apple’s Passbook to Marks & Spencer’s in-store Wi-Fi offerings – and ask what brands need to do to ensure success.

Following online Doctor Who success, the BBC plans on showing up to 40 hours of programmes on iPlayer before they reach TV sets.

The financial management service that allows parents to set up allowances for their children is integrating into Digital Stores’ e-commerce musical framework.

Leading Out of Home media agency, Kinetic Worldwide, promotes previous Trading Director in a bid to continue global success.

Ofcom to take action after revelation that over 2 million homes could be affected by the introduction of 4G, leaving some without TV services completely.

As a term, big data is now a jargonistic cliché, says Dominic Mills. It’s over-used, mis-used and abused. It’s become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers…and now marketers have got some major hurdles to overcome.