Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.
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New research from Bell Labs predicts that by 2020, US consumers will be watching seven hours of video each day compared to 4.8 hours today, putting a huge strain on broadband networks.The Bell Labs (the research arm of global telecommunications equipment company Alcatel-Lucent) report stresses that investment is needed in order to keep up with… Continue reading Surging video consumption on tablets will push US networks to their limits
Amazon has moved one step closer to realising the company’s ‘Buy Once, Enjoy Anywhere’ mantra as the Amazon Instant Video app launched across all iOS devices.
TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, new Ofcom research reveals.
The weekend’s television brought us a flurry of award shows and festive specials – little constant reminders that, no matter how much you tried, there was no escaping the seasonal ‘celebrations’.
It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.
Decipher’s media research group DMR has launched MediaBug, a quantitative research tool that offers a unique perspective on the evolution of media consumption in the UK. The bi-annual tracker is aimed at broadcasters, media agencies, TV platforms, content distributors and ad networks and is an essential tool in understanding how new technologies and services are… Continue reading DMR launches ‘MediaBug’ to track the evolution of UK media consumption
What is Big Data? Everyone’s got it, it seems. But where does it come from, what does it say, and what exactly should we be doing with it? By Joe Lewis, Research Manager, BARB
EE has announced that 4G will be switched on in a further 17 towns and cities across the country by March 2013. As well as investing in bringing superfast mobile to new areas around the UK, network density is being rapidly increased in existing 4G launch cities to continue to improve the speed and reach of the UK’s first 4G network.
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.