The Future Foundation’s Josh McBain and Patrick Fagan on why Consumer Capital promises better informed, more confident shoppers and a greater commercial transparency all round…
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The battle for last night’s biggest audience was won early in the evening as dependable soap Coronation Street secured Wednesday’s victory for ITV1, with 7.5 million viewers tuning in to see the latest twist in the surrogacy drama. A few pints later and poor old Tina thought she has the answer to her and Tommy’s… Continue reading TV Overnights: Latest drama in Weatherfield nets 7.5m for ITV1 but BBC secures 9pm slot
New research from TDG shows that watching videos on tablets leads to greater overall TV viewing.
The metrics session at MediaTel’s Connected Consumer event next week will be preceded by a short presentation from Andy Littledale, founder of SecondSync.
Apple’s marketing chief Phil Schiller unveiled the new iPhone 5 in San Francisco last night. He claims it is the thinnest, lightest and fastest handset yet, with 4G capability.
BT has signed an exclusive £38 million a year deal to show Premiership Rugby for four season from 2013-14.
One of the overwhelming themes coming out of yesterday’s IAB Video: In Demand half day conference was not to neglect the power of the creative.Several speakers touched on this topic, proving that as with all other advertising media, if the content is strong, the potential for engagement massively increases.Too often it seems, advertising within VOD… Continue reading Neglect the creative at your peril
Jim Marshall, chief client officer at Aegis: What a difference a year makes…
Raymond Snoddy on Sky, BT and the staggering wealth of technology companies (and the potential they represent)…
Despite the excitement of the England game later on, ITV1 attracted a higher average audience earlier on in the day with Emmerdale (7pm).