Raymond Snoddy: “The bottom line is that for the bottom line doing good is good business”…
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Collectively, US Pay TV providers lost 400,000 subscribers in the second quarter – their single worst period in over three years. Cable TV took the brunt of the hit, though Satellite operators were not left unscathed. While much of the subscriber loss can be attributed to traditional economic churners – “deal seekers” looking for a cheaper price – the percentage of those who say they’re giving up on Pay TV altogether is not abating.
Google is reportedly investing $500 million into YouTube in a bid to transform the online video site into an alternative broadcaster, according to Strategy Eye.
Sky Go has recorded its one-millionth download, just two months after it launched.
63% of the UK population accessed the internet in August, a month when the UK’s online activities hit the headlines for all the wrong reasons. Among the general civil unrest across the country, news stories highlighted the methods used by rioters to organise themselves and the wider role social media played played.
Nielsen is expected to issue its first-half advertising expenditure report next week, showing a slow down in growth from the first to second quarter.
Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns – and there is now a strong argument to say that spend in these standard units is set to grow…
ITV1’s Doc Martin attracted a high of 8.3 million viewers during the all-important peak-hour last night.
Facebook is set to launch a new media platform this week to enable users to share music, TV shows and films.
Google is set to launch its mobile payments service today with Citi, MasterCard and US operator Sprint as its trial partners.