Total television revenues were up across the board in October, with just one exception – Channel 5.
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BBC One won the peak ratings throughout most of last night’s prime time line-up, seeing off competition from ITV1’s UEFA Champions League coverage in the process.
In response to Jim Marshall’s TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency…
Raymond Snoddy wonders what Nick Shott will make of ‘Channel 6’. “Is it a cunning attempt to launch a new national channel by the back door? I think we can assume that neither Kelvin MacKenzie nor L!VE TV (or even topless darts) have anything to do with this latest plan, though history rarely repeats itself in such a perfect way”…
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
Coronation Street’s week-long 50th anniversary celebration continued to woo viewers; with last night’s post-tram crash show attracting a peak audience of more than 11.2 million viewers.
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…
The start of ITV1’s week long celebration of 50th anniversary of Coronation Street got off to a flyer with an average audience of 12.4 million for 8.30pm edition (peaking at 12.8 million).
GroupM’s expectations for the global advertising economy are slightly more bullish than those released by Zenith yesterday.