Raymond Snoddy says (in a whisper) that the BBC might not have done too badly in its licence fee battle with the government – “evidence of this can be seen from the obvious anger coming from Rupert Murdoch’s News International. David Cameron has not delivered on their hopes for a very much smaller BBC – something for which we should all be grateful”…
More Newsline articles
Reality tv ruled the roost this month with the big three of The X Factor, Strictly Come Dancing and I’m A Celebrity – Get Me Out Of Here! taking the top spots in this month’s chart.
Nicholas Shott today warned that fewer than a dozen local TV services may be viable in the short term, broadcasting no more than two hours of locally-produced content a day.
A new report shows that the average US household is spending as much time online as they are watching the TV.
In light of Ofcom’s paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience…
ITV1’s new fly-on-the-wall documentary series about the closure and re-opening of The Savoy hotel after a staggering £220 million, two year refurbishment, attracted a high of 5.6 million viewers at 9pm last night.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”
informitv’s William Cooper says “for ITV, the challenge may be to think global while acting locally”…
TV on-demand services ITV Player and 4OD will be available on Sony’s PlayStation3 games console later this week.
In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…
