Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth…
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ITV1’s X Factor put in an impressive performance this weekend, dominating the all-important ratings on both Saturday and Sunday evening with a peak audience of more than 13.3 million viewers.
Starcom’s Liz Nottingham and chair of the IPA’s People Management Group on ‘work is an activity, not a destination’…
In response to Derek Jones’ Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
Last week, the Project Canvas partners including BBC, ITV and Channel 4 officially re-branded the highly-anticipated service as YouView.
Despite the killer headlines, it seems unlikely that Blackberry’s new tablet device will come anywhere near to denting Apple’s leading market share, let alone diminish it completely.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential of a Facebook phone, considers the on-going Apps v browser debate as well as the combination of TV and social, and explains why Japan is a hugh influence on mobile… Facebook PhoneSo the big question this week… Continue reading Mobile Fix – Facebook phone; Apps v browser; and Social TV
BBC One’s new three-part nature series Lost Land of the Tiger ended on a high of more than 4.7 million peak viewers during the all-important 9pm to 10pm slot last night.
Smartphone sales increased 15% year on year to 187.2 million in 2009, despite the total number of mobile handset sales falling by 8.9% over the same period, according to Informa Telecoms & Media.
In response to Derek Jones’ Standing out in a world of TV clutter article, John Billett, director and owner of Johnbillett.com, wonders why so many media businesses fail to market themselves…
