In response to Greg Grimmer’s recent The Rise of Brand Response or “Why take two bottles into the shower” article, Paul Squires, managing director of Perera, uses Ryanair’s ad to really explain Brand Response…
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The European smartphone market has grown 41% in the past year, according to a new report from comScore. There are now 60.8 million smartphone users across the UK, France, Germany, Spain and Italy.
Project Canvas has officially been re-branded as YouView. The seven partners – the BBC, ITV, Channel 4, TalkTalk, BT, Arqiva and Channel 5 – have formed YouView TV Ltd.
Monestising digital content seems to be on top of the agenda at the moment, particularly for newspapers and magazines.
Arsenal’s impressive 6-0 win against the Portuguese outfit Braga didn’t have quite as much impact on the Wednesday night ratings as it did on the Champions League.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response…
Gilles Storme, head of sales EMEA at RockYou, explains why social gaming offers huge potential for advertisers…
Raymond Snoddy gives his views on 3D TV – hot on the heels of the IBC broadcasting exhibition and conference in Amsterdam…
BBC One’s new three part series The Young Ones, which isn’t a remake of the classic 80’s comedy but a show that will see six celebrities attempt to relive 1975, easily secured the peak audience during the 9pm to 10pm slot last night.
Today saw Channel 4 appoint Jay Hunt as its new chief creative officer, Julian Bellamy leave the broadcaster and Sir Michael Lyons announce plans to depart the BBC Trust next year.