Helen Gawor, Connect Insight, says: “Online advertising effectiveness studies became a joke when one research supplier was asking respondents ‘Have you seen any advertising for X brand’ when the ad was clearly on the page hosting the research…when it’s bad, it’s really bad!”
Showing 19091-19100 of 62,857
More Newsline articles
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.
Total television revenues were up across the board in August, with just one exception – Channel 5.
The holiday season saw viewing figures fall for all the terrestrial channels, with the exception of BBC One, which maintained a stable share during August.
ITV1’s Live UEFA Champions League coverage scored a high of more than 5.2 million viewers last night but failed to win the overall peak ratings during the all-important prime time slot.
In response to Raymond Snoddy’s article, Robert Kenny, MD at Human Capital, says: “Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time…”
Barcode scanning has increased 700% since the start of 2010, according to a new report from the barcode technology provider ScanBuy.
The number of people watching videos via their mobile handsets has increased 66% in the last year to 12.1 million across the UK, France, Germany, Spain and Italy.
Raymond Snoddy says “local TV in the UK would be a very good thing and Jeremy Hunt is clearly serious about trying to establish it… It’s just that there might be fundamental economic reasons why this sector has not flourished, or even managed to established itself at all in the UK…”
BBC One banked the highest ratings from 7.30pm onwards last night with Eastenders, Holby City and the new peak-hour programme The Secrets of Scientology.