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BBC One’s The Apprentice banked the highest ratings during the all-important 9pm to 10pm peak slot last night with more than 7.3 million peak viewers.Alan Sugar’s fourth task, which saw the teams make and sell two new natural bath and beauty products, attracted over 7 million average viewers and a 28.4% audience share.At the same… Continue reading The Apprentice secures the highest ratings

Panini’s Bliss magazine, aimed at teenage girls, has undergone a redesign featuring a new-look logo.The revamped mag will hit newsstands on April 22 supported by a sampling campaign, retail promotions and press marketing.As well as a new logo, the title will also feature new columnists and updated page layouts.It will retain its current cover price… Continue reading Bliss magazine gets new look

Amazon has blocked the online advertising system Phorm from scanning its web pages to produce targeted ads.Phorm has conducted trials of its technology with BT, which is marketed as Webwise, and now plans to roll out the service to BT users after analysing the findings.However, Amazon UK said: “We have contacted Webwise requesting that we… Continue reading Amazon blocks Phorm

Newspapers could lose out by ditching their print editions and going online-only, according to a new study from City University.The study, focussing on Finnish financial newspaper Taloussanomat which went online-only in December 2007, found that although costs can be cut, revenues could be in danger.The paper, which went fully online following heavy financial losses, saw… Continue reading New study examines problems facing online-only newspapers

The Independent is investing in a new online video player that will host short-form content across its website, such as Bebo’s online drama, The Gap Year.The new video channel, still in development stages, is being set up to replace the site’s previous channel, which was taken down several months ago.A wider range of content on… Continue reading Independent.co.uk invests in new online video player

Regional newspaper publisher Newsquest has seen total advertising revenue fall 38.7% year on year in the first three months of 2009. Financial results published today by the firm’s US parent company Gannett also show that UK classified advertising revenue was down 45.1% in the first quarter. Craig Dubow, chairman, president and chief executive of Gannett,… Continue reading Newsquest’s ad revenue falls 38.7% YoY in Q1

US search advertising is showing signs that it could record a first quarter decline, according to figures from search management provider SearchIgnite. The company found that US ad spending among its clients was down 4% in the first three months of the year when compared to the same period a year earlier. However, SearchIgnite noted… Continue reading US search advertising showing signs of first quarter decline

eBay is to separate online telephone service Skype from its main business in a stockmarket flotation. The online auction company has announced that it will launch a public offering of shares by the first half of 2010. John Donahoe, eBay’s president and CEO, said: “Skype is a great stand-alone business with strong fundamentals and accelerating… Continue reading eBay announces plan for 2010 initial public offering of Skype

The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise

ITV1’s UEFA Champions League Live coverage pulled in the highest ratings last night with more than 9.5 million peak viewers after 9pm.The explosive second-leg tie between Chelsea and Liverpool, which has been dubbed ‘the game of the season’, attracted more than 7.4 million average viewers and an impressive 31.2% audience share.Elsewhere, the third in the… Continue reading ITV’s football coverage triumphs with over 9.5m viewers