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AOL is set to rollout a new platform that adds social networking services like Facebook and Twitter to any website, broadcasting users’ activities in real-time to their friends.The social networking aggregator ‘Socialthing’ will be deployed across MediaGlow’s – AOL’s publishing arm – 75 sites, which will reach around 181 million users worldwide.Socialthing focuses on “activity… Continue reading AOL launches new Socialthing platform

Scottish ITV broadcaster STV is set to run a new local TV news pilot scheme alongside a consortium of media companies.If the pilot is a success, outside suppliers would be able to take over from ITV companies and make their own local TV news bulletins in Scotland, Wales, Northern Ireland and the English regions.STV volunteered… Continue reading STV to run local news pilot

Online market research firm eMarketer estimates that 39% of UK internet users – more than 15.4 million people – will use social networks at least once per month in 2009.It predicts that growth will continue, though at slightly slower rates after 2010, and by 2013 the social networking population in the UK is expected to… Continue reading UK social networking population to reach 50% by 2013

Clear Channel Outdoor has retained its exclusive contract to sell ad space at Birmingham International Airport (BIA).BIA has recently completed a 10 year £260 million redevelopment programme, which will enable Clear Channel to offer enhanced ad opportunities, such as sponsorship of the new International Pier.BIA offers advertisers multiple opportunities to reach more than 10 million… Continue reading Clear Channel retains top four airport contract

Over 60% of Twitter users abandon the microblogging site after the first month, according to new data from Nielsen Online.The figures show that while Twitter continues to grow at an incredible rate, with usage up by more than 100% since March, the service fails to attract users in the long-term.Twitter currently has a retention rate… Continue reading Twitter users quit after first month

The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final

Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.The… Continue reading CBS Outdoor launches Sony Bravia campaign

Cathy O’Brien of Kantar Media argues that when media research budgets are under pressure, a measure of inspiration makes all the difference…At this month’s MediaTel Group seminar on the ‘Future of Media Research’, the view emerged that the downturn will encourage more innovative research. Clearly no-one would advocate innovation for innovation’s sake, especially at the… Continue reading Media research solutions for the economic downturn

UTV Media is in pole position to acquire Sport Magazine after ShortList ruled itself out of taking on the title.UTV executives are due to meet with representatives from Sport magazine’s France-based parent group, Sport Media & Strategie, for the second time in a week to try and come to a deal for the title, according… Continue reading UTV Media to acquire Sport magazine

Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads