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IPC has appointed GQ magazine’s Lewis Tucker as the new advertising director of its fashion title InStyle.Lewis, who joined GQ in 1999 as fashion advertising manager and has since been promoted to advertising director and associate publisher of GQ Style, is set to take up his new position at InStyle on May 5.Southbank’s group advertising… Continue reading GQ’s Lewis Tucker is set to join InStyle

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

Men’s free weekly magazine Sport has suspended publication after its French parent company, Sport Media & Strategy, went into administration.The last issue of the magazine – which is distributed each Friday at tube stations, gyms, health clubs, and airports – came out on April 3.It is understood that a buyer will now be sought for… Continue reading Sport magazine suspends publication

Virgin Media claims viewers are positive about advertising when watching on-demand content from commercial providers.The cable broadcaster today announced the findings from its first “dynamic advertising trial” on its on-demand TV service, which found that triallists were happy with relevant adverts, particularly before programmes.Respondents preferred to see 30-second ads before on-demand programmes and also favoured… Continue reading Virgin: Viewers are positive about on-demand ads

Facebook had 275 million users worldwide as of February this year and is the top social networking site in Europe, according to new research.The site became the #6 ranked web property worldwide with 275 million visitors in February, a 175% increase versus year ago, a report from comScore reveals.In Europe, the site has seen a… Continue reading Facebook is top social networking site in most European countries

The internet will overtake traditional TV as the most consumed form of media for the first time in June 2010 if current growth trends continue.According to a new report from Microsoft, internet consumption in 2010 will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2… Continue reading Microsoft: Internet to overtake TV as most consumed form of media

Virgin Media is offering enhanced email services to its home broadband customers in partnership with Google.The new email service will see Virgin Media customers get over 7GB of storage and @virginmedia.com email addresses for the first time.Virgin Media’s new email service will be one of the largest deployments of Google Partner Edition Apps, which allow… Continue reading Virgin Media offers enhanced email services with Google

Britain’s Got Talent stormed back onto the nation’s screens on Saturday night, with a strongman who pulled a car with his ear helping the show to pick up a peak audience of 11.4 million viewers for ITV1.On for an hour and a half from 7.30pm, the show had a peak share of 49.2% of the… Continue reading Strong return for Britain’s Got Talent

Universal Music Group (UMG) is working with Google’s YouTube to launch a new music and video entertainment service featuring UMG’s premium video content.Called Vevo, the ad-supported service will launch later this year, with the technology infrastructure provided by YouTube.On YouTube, this content will be exclusively available through VEVO.com and a new VEVO channel through a… Continue reading Universal Music and YouTube to launch music video service Vevo

A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009.Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the first… Continue reading US online advertising forecast to fall 5% in 2009