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Ofcom has started advertising a new local Digital Audio Broadcasting (DAB) radio multiplex licence to cover Mid and West Wales.The new Welsh service is one of a number of new local radio multiplex licences planned to develop DAB coverage for local services in those parts of the country not already served.Ofcom estimates that the Welsh… Continue reading Ofcom Advertises For Welsh DAB Licence

Continental Research’s Autumn 2007 Digital TV Report has revealed that of all UK consumers aware of HDTV the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe.Max Willey, Continental Research’s head of media, said: “This is a large increase from the 17% who… Continue reading Likely Subscribers To HDTV Jumps To 30%

Urban music radio station Choice FM has unveiled a revamp of its programming for 2008.The GCap Media station is extending the breakfast show by an hour, giving it a four hour running-time from 6am-10am.The latest RAJAR figures, for the third quarter of 2007, reveal that the show had a weekly reach of 229,000 listeners, an… Continue reading Choice FM In Schedule Shake-Up For 2008

MediaTel Group hosted its seventh annual Media Question Time Event in central London yesterday, with delegates quizzing the assembled panel of experts on everything from ad avoidance to the problem of trust in TV.Chaired by the BBC’s media correspondent, Torin Douglas, the panel for the free event included Richard Eyre, chairman of GCap Media plc… Continue reading MediaTel’s Question Time Proves A Big Hit

Turner Broadcasting System (TBS) is getting behind its men’s entertainment channel, Nuts TV, with a six-figure national marketing campaign, launching on December 3.Creative communications agency Monkey has been appointed to handle the first big integrated ATL push for the channel.Nuts TV, inspired by the weekly men’s mage of the same name, broadcasts a schedule of… Continue reading New Marketing Campaign For Nuts TV

Emap Advertising has announced the launch of what it claims is the UK’s first interactive music magazine ad in an exclusive deal with Warner Music.Emap Advertising is working with i-nigma to create the ad promoting Pendulum’s latest drum and bass/rock single Granite.The ad, launching today in Kerrang! magazine, contains a QR (Quick Response) code –… Continue reading Emap Advertising Launches Interactive Music Mag Ad

Media agencies will not be able to get the right balance between on and offline media until the next generation of planners who have grown up with digital come through and take senior positions.This was the view of Mark Howe, country director, UK Sales at Google, who was discussing the evolution of the communications agencies… Continue reading Agencies Must Evolve To Strike Balance In Digital World

Traditional media outlets have to do more than just represent themselves online and need to fully engage with the possibilities available, according to the chairman of GCap Media and the IAB, Richard Eyre, panelist at yesterday’s MediaTel Question Time.Eyre said that despite the obvious advantages of the internet, it is imperative that traditional media outlets… Continue reading Online Not An Automatic Solution

Ad avoidance is a real issue for broadcast and one that needs to be addressed, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Research International CEO Mark Cranmer told the assembled delegates that the TV industry needs to move away from an attitude of… Continue reading Broadcast Ad Avoidance Needs To Be Addressed

Future has announced full year pre-tax profits of £9.2m, compared with a £36.7m loss in 2006. The group’s operating profit was £12.1m compared with a £34m loss last year, whilst to the year ending September 30 2007, the company generated revenues of £165.7m, down 11.9%. UK advertising revenues were up 1% to £33.8m and US… Continue reading Future Reports £9.2m Profit