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The latest forecast from ZenithOptimedia predicts that UK newspaper advertising spend is forecast to grow next year by 1.1%, the first increase since 2004. In its worldwide forecast, Zenith is predicting a 2.7% increase in newspaper advertising spend (see Global Ad Market To Grow In 2008). Magazine adspend is forecast to increase 0.1% next year,… Continue reading UK Newspaper Adspend Forecast To Grow

The number of markets offering the mobile broadcast TV is set to triple in the next two years, to 18 by the end of 2008, according to a new report from Screen Digest. Screen Digest believes that broadcast will become the most prevalent method to deliver TV to mobiles, with the more niche approach offered… Continue reading Mobile Broadcast TV Set To Grow

BT Vision has announced the trial launch of a new service giving customers free film rental in return for watching targeted advertisements through its BT Vision Download Store.BT Vision Download Store is an online video store available to all of the UK’s 14 million broadband customers, regardless of which internet service provider they use. It… Continue reading BT Vision Launches Targeted Ad Trial

The aftermath of the jungle antics of I’m A Celebrity… Get Me Out Of Here! lured 4.7 million adults on average to ITV1 between 9pm and 10.30pm last night, giving the channel a 21.3% viewing share.The programme, which tracked what the ‘celebrities’ got up to after their exit from the Aussie jungle, was the highest… Continue reading I’m A Celeb Special Lures 4.7 Million

A new drama based on the best-selling novel by Alexander McCall Smith, The No. 1 Ladies’ Detective Agency, and a drama retelling the last week in the life of Jesus Christ headline the winter 2008 season on BBC One.Roly Keating, acting controller of BBC One,said: “The winter schedule on BBC One reflects a confident and… Continue reading BBC One Unveils Winter Schedule

Clear Channel Outdoor has entered into partnership with MT2 to sell advertising on the new Land Securities’ owned LED screen – Piccadilly Lite – situated in the Piccadilly Lights complex in the heart of London’s West End.This is the first time in almost a century that such a flexible advertising opportunity has been offered at… Continue reading Clear Channel Lights Up Piccadilly

Ruth Brownlee has been appointed director of the UK Association of Online Publishers (AOP).Brownlee has over 10 years’ experience in digital media, having been an instrumental figure in the growth of Handbag.com, Yahoo!, and a key figure in developing online partnerships at Channel 4.She has most recently been working as a digital strategy advisor to… Continue reading Ruth Brownlee Appointed New Director Of AOP

Several obstacles stand in the way of mobile television services becoming highly successful. However, argues Tim Barber from Continental Research, some of these hurdles can be overcome, giving greater user experience and leading to a growth in take-up.The ability to watch selected TV services via mobile phone has been around for over two years, and… Continue reading Barriers Block Mobile TV Take-Up

Thinkbox, the UK marketing body for commercial TV, and the Internet Advertising Bureau (IAB) have today announced they are joining forces to undertake a new research project examining the effectiveness of using TV and online together in advertising campaigns.Both the IAB and Thinkbox are encouraging UK agencies to submit campaigns to take part in the… Continue reading Thinkbox And IAB In Joint Research Project

IPC Ignite is launching an NME radio station next year in a major strategic partnership with multimedia music company DX Media.The new station will be available from mid-2008 on various national digital broadcast platforms, and to users of NME.COM.It will broadcast from new DX Media studios at the NME HQ, the Blue Fin Building, Southwark.NME… Continue reading NME To Launch Radio Station