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In-game ads have a positive impact on metrics like brand familiarity, ad recall and ad rating – even increasing purchase consideration by an average of 41%, according to a new report from Microsoft’s Massive. Conducted by Nielsen Entertainment, the study surveyed more than 600 Xbox 360 and PC players of Electronic Arts’ Need for Speed… Continue reading In-Game Ads Increase Purchase Consideration

Many people have complained about the BBC’s new iPlayer, the much-hyped on-demand video player, following a series of technical failures after its beta launch last week.The problems with the £131.2 million player (see BBC iPlayer To Launch In July), which allows viewers to watch BBC TV programmes from the previous seven days, have left many… Continue reading BBC’s iPlayer Beta Test Encounters Problems

The final in the current series of Coast gained an average of almost 3.1 million adult viewers for BBC Two last night, beating the start of Jamie Oliver’s new cookery series by around a million viewers.The final leg of Neil Oliver’s trek around Britain, taking in ‘honeymoon island’ Jersey, Guernsey, the islands of Les Ecrehous… Continue reading Final Leg On Coastal Exploration Nets More Than 3 Million For BBC Two

A new voluntary code has been drawn up by the gambling industry which includes a ban on TV advertising before the 9pm watershed.The code for socially responsible advertising is supported by 12 industry bodies, including the British Casino Association and the Association of British Bookmakers, and comes following increasing pressure from the new culture secretary,… Continue reading Gambling Industry Agrees Advertising Code

ITV’s underlying earnings fell to £151 million in Michael Grade’s first six months in charge, although this figure is £10 million higher than analysts had predicted.Lower earnings had been expected after ITV said in a trading statement last month that it had been hit by a decline in revenues at ITV Play, the broadcaster’s quiz… Continue reading “Signs Of Recovery” At ITV

Virgin Media lost 70,300 subscribers across its four cable and mobile services in the three months to the end of June.The cable operator added 2,200 new cable TV subscribers during the quarter, saying that the removal of Sky’s basic channels in March resulted in it losing 40,000 customers across its range of services (see Virgin… Continue reading Virgin Media Loses 70,300 Subscribers In Q2

Alex North, head of commercial operations UK, AGB Nielsen Media Research, examines how personal measurement meters will become key to understanding media consumption as traditional channels morph beyond recognition…What we want, when we want and how we want it. It’s a pretty accurate description of how the TV market has evolved in recent years, and… Continue reading Audience Measurement In The Evolving TV Landscape

Advertising agency Fallon has completed a four-month redesign of BBC national radio brands, with the Corporation unveiling 10 new logos.The redesign of the logos sees the 10 stations come under one design concept, doing away with the previous disparate collection.The BBC said that the new logos are intended to give its radio branding a greater… Continue reading BBC Radio Brands Get Redesign

The launch of the Setanta Sports News service on the Virgin Media platform has been delayed after TWI pulled out of the project.TWI, the sports-content production arm of IMG Media which produces Sky’s cricket coverage and the BBC’s snooker and darts, said yesterday that it was unable to agree terms with Virgin Media.The channel was… Continue reading Setanta Sports News Channel Faces Delay

More than 80% of UK newspaper readers and 74% of magazine readers think that print and online media are equally trustworthy, according to a survey conducted by the Association of Online Publishers.The report also found that 72% of newspaper readers and 66% of magazine readers in Britain believe that online media is as reliable as… Continue reading Survey Reveals Trust Comparison For Print And Online