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Last night saw the first episode of ITV1’s new Robson Green drama Little Devil, and the show easily won the 9pm ratings battle.The series follows the well-meaning but disastrous exploits of 10-year-old Oliver Crowe as he takes desperate measures to try to save his parents’ crumbling marriage.Little Devil had a peak of six million adult… Continue reading ITV1’s Little Devil Gets Big Ratings

Alex Burmaster, European internet analyst at Nielsen//NetRatings, explains the theory and practice behind the company’s promotion of total time as the key user engagement metric for online…Many of you will be aware that Nielsen//NetRatings recently announced that we are actively promoting total time as the key user engagement metric, alongside more traditional measures such as… Continue reading What Moving From Page Views To Time Is All About

IPC Connect’s celebrity weekly Now has unveiled a new look, featuring a fresh design and a more direct layout.IPC says that the mag, which features more celebrity photos and fashion tips, now interacts completely with its website, nowmagazine.co.uk.The refresh has been guided by editor Helen Johnston, who joined the title in April this year.New elements… Continue reading Now Magazine Unveils New Look

Jellyfish, the trial digital magazine from the National Magazine Company, has been axed, with marketing and distribution problems blamed for its demise.The e-zine was initially launched on a 14-week trial and this had been extended until September, however NatMags has decided to end it after 20 weeks.The title, delivered via email, apparently encountered problems with… Continue reading NatMags Axes Jellyfish After Trial Problems

The Audit Bureau of Circulations has begun an investigation into how magazine circulation figures became available on its website six days before this Thursday’s official release.The ABC figures for the first six months of 2007 were accidentally released on the ABC website on Friday for a short period.The mistake was apparently noticed by a MediaGuardian… Continue reading ABC Launches Investigation Into Magazine Leak

Half of all UK households have now converted all their TVs to digital, according to the Ofcom/Digital UK Tracker survey published today.The survey also shows a steady increase in public awareness and understanding of switchover, which begins in Whitehaven, Cumbria on October 17 (see Whitehaven Gets Ready For Digital Switchover) before a nationwide roll out… Continue reading Half Of All UK Households Have Converted To Digital

Griff Rhys Jones’ exploration of the mountains of Great Britain, which this week saw the comic roaming the Cairngorms and climbing Ben Nevis, gained an average adult audience not far off 4.7 million last night, winning the 9pm to 10pm slot for BBC One.The programme, with its mix of history and breathtaking vistas, gave the… Continue reading Mountain Towers Over 9pm Slot

Clear Channel Outdoor UK has been awarded a long-term contract to supply and maintain street furniture in Glasgow.The contract covers more than 300 ad panels on FSUs across the city, as well as the provision of a pedestrian tourist sign system incorporating more than 200 map and information panels and finger posts.Barry Sayer, Clear Channel… Continue reading Clear Channel Wins Glasgow Street Furniture Contract

This Thursday’s ABC release will for the first time list together the total magazine audience for print, online and events.Both BBC Magazines and IPC Media are releasing ABC group reports, which list print, online and event data in one document.BBC Magazines, a division of the BBC’s commercial arm BBC Worldwide, has today released a group… Continue reading ABC Release To Feature Magazine Group Reports

Emap’s First magazine is to go fortnightly this month before relaunching as a glossy in September.The new-look title will be more upmarket and aspirational, and is likely to be more celebrity-focused, according to reports. In the women’s sector, many of the celebrity-focused titles were the only ones to record an increase in circulation at the… Continue reading Emap To Relaunch First Magazine