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ISBA has published a new set of guidelines for its members’ websites concerning online food and drink ads.The industry body has emailed its 400 member companies and published best practice principles aimed at encouraging responsible “self regulation” when it comes to food messages and children.The existing Committee of Advertising Practice’s (CAP) regulations cover all paid-for… Continue reading ISBA Sets Out Guidelines For Online Junk Ads

The Advertising Standards Authority (ASA) has begun an investigation into Virgin Media following claims that its broadband advertisements are misleading customers.The ‘Truth, Lies and Broadband’ campaign featuring ads in national newspapers, on radio and online, state that the cable company’s broadband is “delivered via a fibre optic cable – meaning that it is officially the… Continue reading ASA Investigates Virgin Media Ads

European telecommunications commissioner Viviane Reding has named DVB-H (Digital Video Broadcasting for Handhelds) as the single standard for mobile TV in Europe.The use of the DVB-H standard will be legally encouraged in the 27 member states, with the Commission saying that if necessary it will mandate the use of DVB-H in 2008.On announcing the decision,… Continue reading EU Names Mobile TV Standard

Victoria Beckham: Coming To America, a documentary following the Spice Girl on her move to the US, could only attract a peak audience of 3.4 million adult viewers to ITV1 last night, a figure easily beaten by a repeat of BBC One drama Waking The Dead.The Posh Spice reality show had an average of 3.2… Continue reading Posh Documentary Beaten By BBC One Repeat

The BBC has announced a total suspension of all competitions, with phone-related competitions on BBC TV and radio to stop from midnight tonight, and online and interactive ones to be taken down as soon as possible.The announcement came following a meeting of director general Mark Thompson and the BBC Trust, on the same day that… Continue reading BBC Suspends All Competitions Following String Of Breaches

Ofcom has found “systemic failures” in premium rate phone-in services on TV, with the outcome of the watchdog’s inquiry into the sector saying some broadcasters “appeared to be in denial about their responsibilities to ensure programmes delivered on the transactions they offered to viewers” and that there is a “lack of transparency through the supply… Continue reading Ofcom Finds ‘Systemic Failures’ In Premium Rate Phone-In Services

Facebook saw its UK internet visitor numbers rise by almost 4% in June, giving the site a 16.6% share of the market, according to new figures from Hitwise.The past six months have seen Facebook’s audience grow by 502%, compared to 33% for Bebo and 30% for MySpace.Bebo is ranked number one according to the Hitwise… Continue reading Facebook Visitors Increase

America’s pioneering digital video recorder company, TiVo, has devised a system that allows advertisers to discover the least-skipped and most-watched commercials.The system, which tracks consumer behaviour on a second by second basis, in both live and time-shifted viewing, shows the top commercial in the States in April and May was for Dreamworks’ movie, Disturbia, appearing… Continue reading TiVo Develops System To Track Ads

The Dow Jones board last night voted to sell the company to Rupert Murdoch’s News Corporation for $5 billion (£2.5 billion). The deal is now awaiting the approval of the Bancroft family, which controls 64% of Dow Jones’ voting stock. A report in the Wall Street Journal said that a ‘strong majority’ of the board… Continue reading Dow Jones Board Votes To Sell

Yahoo!’s net income for the three months ending June 30 was $161 million (£78 million) compared with $164 million (£80 million) in the same period last year. Marketing services revenues were $1.4 million for the second quarter of 2007, a 7% increase compared to $1,386 million for the same period of 2006. Yahoo!’s forecast for… Continue reading Yahoo!’s Net Income Declines