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Text messages will be obsolete within the next five years, according to new research from Gartner. Although there are currently 114 million text messages sent daily in the UK, Gartner says that due to wireless internet technology coming down in price, more mobile phone handsets will include online technology and therefore more users will move… Continue reading Text Messaging To Be Obsolete Within Five Years

Insight manager for marketing at Emap Advertising, Richard Fero, examines the company’s E-ceptivity study, looking at how the different reasons consumers go online impact on online behaviour and receptivity to advertising…Whilst advertisers are increasingly taking advantage of the online medium for branding campaigns, how much do we really understand about how consumers interact with websites,… Continue reading Some Clicks Are More Equal Than Others

Emap is to relaunch Heat Radio with a celebrity news format and sponsorship, promotions and ad-funded programming in place of spot advertising.The national digital station, which is currently an automated jukebox, will be relaunched at the end of September with an “exclusive club” of five clients whose advertising will be worked into the station’s content.Traditional… Continue reading Heat Radio To Relaunch With Integrated Advertising

Text messages will be obsolete within the next five years, according to new research from Gartner.Although there are currently 114 million text messages sent daily in the UK, Gartner says that due to wireless internet technology coming down in price, more mobile phone handsets will include online technology and therefore more users will move from… Continue reading Text Messaging To Be Obsolete Within Five Years

Thinkbox has just published its Quarter 2 review for 2007, which shows that commercial TV is continuing to grow.The research shows that as digital penetration has expanded, so too have commercial impacts.Thinkbox says that individuals’ impacts rose over 3.3% against the same quarter last year and, as in the first three months of the year,… Continue reading Commercial TV Continues To Grow

Phil Riley, Chrysalis Radio’s chief executive, has resigned following the group’s acquisition by Global Radio.The £170 million disposal of music group Chrysalis’ radio division to Global Radio, a new company backed by Irish investors and chaired by former ITV chief executive, Charles Allen, was completed yesterday (see Chrysalis Radio To Sell For £170 Million).Riley was… Continue reading Riley Quits Chrysalis Following Global Sale

SDN, the ITV owned multiplex operator, has awarded a £500 million contract to design, build and run a new digital terrestrial TV (DTT) network to Arqiva.The contract has been awarded in preparation for the forthcoming digital switchover (see Whitehaven Gets Ready For Digital Switchover), with the replacement network having increased transmission power levels which means… Continue reading Arqiva Wins Contract To Run New DTT Network

Griff Rhys Jones’ new series, exploring the mountains of Great Britain, got off to a sizeable start on BBC One last night, gaining an average adult audience of more than 3.9 million.The popular personality pulled in an 18.6% viewing share for the channel as he explored the bleak and rugged beauty of the north west… Continue reading Mountain High For New BBC One Series

The Times‘ online offering recorded a 10.5% increase in visitors in June, overtaking the Sun‘s site to scoop second place behind Guardian Unlimited, according to figures from ABCe.Times Online attracted 9.64 million unique users, compared to 8.73 million in May, a gain of 917,000 visitors.Visitors to the Sun‘s website increased by 0.2% month on month… Continue reading Times Online Boosts Site Users

The latest edition of ZenithOptimedia’s UK Television Forecasts to 2012 predicts that the television ad market will stop shrinking this year, and start growing again – if at a modest 2% a year – in 2008.Television will however grow for only 1%-2% a year for the rest of the forecast period, and its market share… Continue reading UK TV Ad Market To Grow