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Telecommunications giant BT has unveiled its biggest advertising campaign of the year so far – a multimillion pound national promotion for its IPTV service, BT Vision.The campaign is led by national TV advertising, kick-started by two new 60-second slots The new ads develop the story of Adam and his partner Jane as they each rush… Continue reading Huge Ad Campaign For BT Vision As Service Hits The High Street

The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year

Daily Newspaper MarketThe national daily newspaper market in the UK saw around a 4% overall downturn in circulation year on year for April, according to the latest figures from the ABC.It was a dismal picture across the board, with circulations shrinking in all sectors. The only title not to record a loss was the Daily… Continue reading ABC National Newspaper Round-Up: April 2007

In April, thelondonpaper was again ahead of the London Lite, although it recorded a period on period decline of more than 10,700.The London Lite saw a small increase in circulation, of around 400 copies period on period, although its total circulation figure of just over 400,600 was around 90,000 copies less than thelondonpaper‘s circulation.Paid for… Continue reading thelondonpaper Still On Top In The Capital

Following reports of alleged dumping of London freesheets, ABC has carried out an urgent review and confirmed that this has been occurring. However ABC is satisfied that the reported figures for April are materially compliant.Both Associated Newspapers and News International made any video and photographic evidence available to ABC as soon as the review was… Continue reading ABC Confirms London Freesheet Dumping

Yahoo! and Vodafone used the Media360 conference in Wales yesterday to announce a significant joint venture – “the biggest mobile opportunity in the UK” – which will launch in mid-June.Using the Vodafone Live! portal, Yahoo! will now take responsibility for all advertising sales and adserving across the Vodafone portal incorporating a variety of mobile advertising… Continue reading Yahoo! And Vodafone Unveil Significant Joint Venture

BBC radio stations once again performed well for the most part, with BBC Radio 2 boasting a weekly reach of more than 13.2 million, up 2.4% year on year, according to the latest Q1 2007 RAJAR results.Radio 1’s reach was up by a significant 8.4% compared to Q1 2006, to leave it with more than… Continue reading Radio 2 Boosts Weekly Reach To Over 13 Million

On The Apprentice last night, Sir Alan wagged his finger once more and this time it was Adam who was told to get his coat and never darken the boardroom again.Adam became the eighth contestant to be fired by the Amstrad tycoon after his team failed a challenge which had them bartering over unicycles, leather… Continue reading Another Good Night For The Apprentice

The weekly reach of all commercial stations across all demographic groups fell during the first quarter of 2007, by just over 0.5% period on period. The BBC, meanwhile, recorded an increase of just under 2% across all demographic groups.There was a relatively large decline in reach for commercial stations in the 4-14 age group, dropping… Continue reading BBC’s Weekly Reach Increases Across All Demographic Groups

All BBC recorded a 1.6 percentage point increase in its share of listening compared with the Q4 2006, and a year on year increase of 0.6 percentage points, according to the latest RAJAR figures.The BBC overall also saw its weekly reach grow, by 2.8% year on year and 2% period on period. However, listeners were… Continue reading BBC Overall Extends Share Of Listening And Reach