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Waking The Dead once again managed to lure more than 6.5 million adult viewers to BBC One, with part two of the ‘Mask Of Sanity’ story line giving the channel a 27.4% audience share.The conclusion of the two-part drama Trial And Retribution on ITV1 put up a good fight, taking a 23.5% share. Around 5.3… Continue reading All Eyes On BBC One’s Waking The Dead

Emap is apparently in serious discussions with Channel 4 about joining the 4Radio bid for the second national digital multiplex.According to reports in the trade press, Emap is expected to announce plans to attach one of its magazine titles to the bid.In December it was rumoured that 4Radio might join with UBC Media and UTV… Continue reading Emap Could Join 4Radio Second Multiplex Bid

The editor of the Evening Standard, Veronica Wadley, has claimed that readers are coming back to the title having tried the afternoon free papers currently available in the capital.Wadley was talking to the Guardian as the Evening Standard launches a new advertising campaign using the slogan ‘There are papers. Then there are Standards’.Wadley said of… Continue reading Editor Says Readers Returning To The Standard

Inside Out, News International’s monthly home and style magazine, is to close less than a year after its launch, due to competition in the sector.The title, which has never released circulation or readership figures, was launched in March of last year by News Magazines, a division of News International.At the last ABC release, the home… Continue reading Title Closure Shrinks News International’s Magazine Portfolio

Traditional broadcasting will make way for IPTV functionality in the next five years, according to Microsoft chairman, Bill Gates.Speaking at the World Economic Forum in Switzerland, Gates predicted that the internet would revolutionise television due to an explosion of online video content and the merging of PCs and TV sets.“I’m stunned how people aren’t seeing… Continue reading Internet Will Revolutionise TV, Says Gates

Almost 5.2 million adults on average tuned in to witness Channel 4’s happy ending, as Bollywood beauty Shilpa Shetty was crowned the winner of Celebrity Big Brother 2007, with a total of 63% of the public vote.A peak of 6.5 million adults tuned in towards the end of the programme, whilst the on-screen return of… Continue reading Big Bro Finale Crashes Out To Top Gear

Satellite broadcaster BSkyB is predicted to announce this week that it has a total of 8.5 million subscribers in the UK, up by around 200,000 for its Q2 results.The broadcaster releases its results on Wednesday and it is expected that a new total will indicate the company is well on the way to its 2010… Continue reading BSkyB On Target To Hit 8.5 Million Subs By 2010

GCap Media has announced that it has renewed Johnny Vaughan’s contract to host Capital Radio London’s Breakfast Show in an exclusive three year deal.Johnny has been presenting the Capital Radio breakfast show since April 2004, taking over from Chris Tarrant.At the last RAJARs, released in October, Capital Radio remained London’s top breakfast station, with over… Continue reading Johnny Vaughan Signs New Capital Contract

The impact of online video advertising varies widely, depending on whether the ad quickly reinforces the brand and differentiates from its competitors, according to the latest research analysis by Dynamic Logic.Based on results from 108 different video campaigns, the survey measured changes in consumer attitudes for several different brands and products, including entertainment, FMCG and… Continue reading Research Reveals Key To Effective Online Video Ads

The number of mobile phone users accessing the internet on their handsets continued to grow during the last quarter of 2006, according to figures announced today by the Mobile Data Association (MDA).An overall total of 45.6 million unique users were recorded as having used their phones for downloads and browsing the mobile internet in the… Continue reading Mobile Internet User Numbers Grow