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The advertising industry must come to a quick decision over how to regulate new media, or face an unwanted system being imposed by an outside body, according to the director general of the Advertising Standards Authority, Christopher Graham.“Unless the advertising industry focuses on this challenge now, there are lots of people out there who will… Continue reading Ad Industry Under Pressure For New Media Regulation

Practical Parenting is marking its 20th birthday with a revamp that is intended to boost the magazine’s sophistication and cater further to its ABC1 readership.The new look is introduced in the March issue of the magazine, which goes on sale from February 1.IPC says that Practical Parenting‘s redesign will give the magazine a more stylish… Continue reading Practical Parenting Gets Birthday Revamp

Freeview takeup amongst the over 55s is set to grow rapidly in the UK over the next two years, with channels such as BBC4 and ITV3 set to benefit the most.A new report from media analyst DGA says that digital switchover has so far occurred at an uneven rate, with viewers aged 55+ (particularly those… Continue reading UK Digital Platforms Set For ‘Grey Boom’

Endemol has cancelled all the votes cast so far for Friday’s Celebrity Big Brother eviction, following an on-screen error which meant viewers were voting to evict Shilpa Shetty when they thought they were saving her from being kicked off the show.At the end of Wednesday night’s show, although the voice-over was correct and stated “To… Continue reading Big Bro Blunder Signals Further Woe For C4

BBC One’s new week long drama, Five Days, was watched by almost two million more adult viewers than Channel 4’s Celebrity Big Brother last night, taking a 25.5% audience share in the 9pm to 10pm timeslot.5.8 million adults tuned in to the 24-style action, compared to 6.4 million for the programme’s debut on Tuesday night,… Continue reading Week Long Drama Boosts BBC One

David Pattison, ex-chief executive of PHD Worldwide, is to take on the chief executive role at ILG Digital, the holding company for i-level and Generator Consulting.Pattison will expand ILG Digital’s range of services and look at the possibility of international growth when he joins in May.The arrival of Pattison signals a change in roles for… Continue reading Pattison To Join ILG Digital

Five in six adults are unable to name the exact year their region will see the analogue signal switched off, according to a new survey.In addition, over half of the country thinks that the government has not done enough to make sure people are kept informed of developments with the analogue switch-off.A survey from uSwitch.com,… Continue reading Five In Six Don’t Know Analogue Switch-Off Date

An aggressive approach during licence fee negotiations by BBC director general, Mark Thompson, was partly to blame on the below inflation settlement for the Corporation, sources have told the Guardian.There is said to be widespread concern inside the BBC over the settlement, which was announced last week (see BBC Licence Fee To Rise 3%), and… Continue reading Director General To Blame For BBC’s Below Inflation Licence Fee

Channel 4 heads, Andy Duncan and Kevin Lygo, have fought back against the controversy that has blown up around the Celebrity Big Brother racism row.Duncan and Lygo claimed that the furore which erupted over the bullying of Bollywood superstar Shilpa Shetty was good as it sparked a wider debate about racism.Some commentators felt that the… Continue reading Duncan And Lygo Defend Celebrity Big Brother

Free afternoon newspapers thelondonpaper and London Lite could be banned from areas in central London if they do not contribute towards the cost of cleaning them from the streets, Westminster Council has warned.The council says that the freesheets generate an extra three tonnes of waste every day in Westminster.Westminster council is apparently considering invoking the… Continue reading Council Warns Freesheets Over Waste